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[Music]

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these days so many podcast hosts just

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riff through unprepared segments until

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they get to the next ad break for pills

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they know nothing about cheap razors and

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whatever else they can get a buck from

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but the higher side chats does it

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differently

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we succeed or fail on the quality of the

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content and your desire to hear more of

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it so you're about to hear another free

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first hour episode

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that's here to prove that two hour shows

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are worth subscribing for

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members get a mobile friendly website a

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decade of archives a dedicated rss feed

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for the best podcast apps and a lot

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deeper discussion that a single hour can

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allow for

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sponsor free with more for the

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get a free seven-day trial of thc plus

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at the

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highersidechats.com

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enjoy

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in the 1930s president franklin delano

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roosevelt addressed the nation through a

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series of radio broadcasts known as the

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fireside chats his aim was to reassure

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the common man that our society would

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recover from its troubled times well

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we're far from 1930 and i deal with a

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different kind of fire for a new era of

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worldly frustration we offer a fresh

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conversation i'm greg carlwood and these

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are the higher side chats

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serenity now hire site chatters from

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sunny san diego i'm greg carlwood and we

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gotta start asking with all that we know

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about places like walmart that become

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the one-stop shop for multinational

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subpar products or corporate chain

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restaurants serving preservative-packed

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calorie loaded meals shipped by freezer

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truck from one side of the country to

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the other

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why do we allow these places to hoover

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up all of our purchasing power when none

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of their products come from our local

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communities and none of our neighbors

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unfortunate enough to be stuck working

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there are paid a living wage

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it's the ultimate example of taking

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everything and giving nothing back

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we wonder why there are no local stores

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or why half the country lives in

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drive-thru dominated food deserts but

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the answer is pretty clear

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we do not allow our capital to circulate

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locally we fail to provide a supportive

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customer base for anyone who takes the

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chance to start a small business and we

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end up with a thousand plastic things

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made in china owned by the same five

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companies a food culture with no

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nutritional value that is slowly killing

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us and a capstone cabal of gates and

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schwab foot soldiers that are more than

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willing to exacerbate our problems

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toxic dyes pesticides factory contrived

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meat pastes glyphosate covered mono

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crops and products designed to fall

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apart faster than you can use them

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isn't enough enough

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well it is for today's guest texas slim

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who saw the writing on the wall when it

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comes to the quality and sustainability

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of our food and founded the beef

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initiative

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grass-fed and grass roots he's been

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putting in thousands of miles to go

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directly to what's left of sustainable

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agriculture driven american ranchers and

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helping them retool to transform their

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businesses to bypass the and go

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direct to consumer

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he's had a huge impact in just a short

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amount of time planning conferences

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building out the network and introducing

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the world to those in line with the

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movement through the guests on his

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podcast texas slim's vision

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he's on a mission to remind the people

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that we need sound food sound money and

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sound communication if we want a strong

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society and i am psyched to throw my hat

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in the ring with him the grass-fed beef

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boss source of the seed seeker and true

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warrior of the war on meat texas slim

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welcome to the higher side

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that was pretty damn good

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well done

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thank you for the introduction i'd have

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to say that's probably the best

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introduction i've ever heard

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so

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i appreciate you having me on man this

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is i've been looking forward to this one

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yes and i am psyched to have you here

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i'm sure this audience is getting a

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little fatigued by all the food shows

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i've done lately as they were with the

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kovid shows but this is definitely the

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most important thing we have going on

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right now and the work you're doing to

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bring ranchers together and provide the

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infrastructure for them to thrive and go

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direct to consumer nationwide is just so

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important and i'm inspired by the

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passion and the effectiveness of what

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you've done in a short time you wrote

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about this in the harvest of deception

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but tell the people a bit more about

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what the beef initiative is and why you

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are uniquely positioned to be the guy to

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lead this charge

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yeah i usually like to just start about

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you know who who is this dude that calls

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himself texas slim and it comes by

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naturally

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i grew up in small town texas you know

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i'm a seventh generational texan and you

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know my ancestors you know helped

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pioneer up into the texas panhandle you

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know in the late 1800s but we'd been

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down through galveston way we came down

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the mississippi through you know the

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gulf and then you know kind of went out

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to east texas and you know as time went

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on we went up to the texas panhandle

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which was comanche land and last part of

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texas that got

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basically established and by saying that

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you know i know a lot about heritage i

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know a lot about where food come from

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now and where it used to come from i

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know stuff that like texas was the first

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state to ever feed a nation

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you know here in the united states and

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so i come from a strong agricultural and

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ranching background

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either it be my family or it be where i

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was raised as you know dirt roads and

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you know texas red dirt roads and

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whenever i was about 19 i went off to i

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escaped the small town and one of the

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reasons i left was because the

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agricultural debacle that happened in

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the 80s killed my small town

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so here i am a teenager wanting to live

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life and basically stay on the farm

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basically you know be the cowboy be the

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rancher that you know i always wanted to

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be but i had to escape the small town

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and i went to austin

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ended up in austin with about you know

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120 in my pocket by the time i got there

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and i was 19 years old and you know i

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didn't have an education i wasn't

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formally educated didn't have the money

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our family was pretty much poor the land

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was gone in which my grandfather

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stewarded ever since you know the 1920s

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i would say

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and before that his parents it started

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but what i did is i fell into technology

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and throughout the years you know i

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became a research analyst and so about

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three years ago you know saying that i

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was i was a cowboy well i got beat up

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pretty good as far as

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i had a injury not beat up by somebody

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but just work and stuff like that i had

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an internal injury and i had to look at

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food again and i wanted to kind of

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rebuild myself and so

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i dove down and i started getting into

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food intelligence and i used a lot of

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research skills and i started i knew

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there was problems you know but a lot of

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people don't know where the problem is

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and so i did a deep dive in and i

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created this hashtag about food

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intelligence it was probably about a

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year and a half ago but i've been on the

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road

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i've been studying things as far as

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industry

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community food programs

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public school programs and i've been

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dissected them

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and

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the last three years what i found was

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pretty scary and what i know now is that

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we're going through a global industrial

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food shift

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and how they're going to orchestrate it

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and how they've already orchestrated and

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basically the hundreds of millions of

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dollars and hundreds of billions of

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dollars really that have been spent

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to basically do this food shift and so i

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knew that i had to you know kind of tell

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what the problem was but i also had to

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create a solution

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and that solution comes back to kind of

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how i was i was raised was a

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decentralized food system a peer-to-peer

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transactional system

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and something that was based on

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community programs instead of you know a

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global industrial food complex

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so that's kind of like the quick and the

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short of it but you know we can go

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deeper into it from there

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i love it and going deeper is the name

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of the game i've heard you reference

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your grandfather in previous interviews

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and referenced the history of ranchers

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in america even saying they've been

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under attack since 1878 right on up to

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today

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and you mentioned the economic debacle

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that happened in the 80s well maybe you

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could elaborate a bit on some of the

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elements of this important history that

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people either might not know or might

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just not truly understand the effects of

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and at least for the economic front

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maybe even some possible solves that you

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guys are working on

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you know i i talk a lot about bitcoin

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and we leverage bitcoin as a tool and a

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lot of people that understand bitcoin to

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the level that they need to

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you know a lot of things that we refer

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to and i'll just start with this is

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whenever we went off the gold standard

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in 1971

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we de-based our dollar right well what

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happened with that if you debase your

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dollar

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you de-base everything around it and we

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debased our food supplier our

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agricultural industry in the united

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states was dramatically debased at that

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same time

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we evolved into a debt economy instead

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of something that was backed by some

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hard money which was gold

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and whenever we did that in the 1970s we

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changed how we basically farm and

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ranched in the united states you had a

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guy named eric butts he was in the nixon

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administration

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he basically is quoted as saying hey

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you're going to go big or go home we're

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going fence to fence with our crops now

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and that's when we started model

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cropping

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and he used this slogan as like we're

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going to feed the world

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and what he meant by that is that hey

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our dollar is debased we got to make

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some new profits within our agricultural

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system and so we're going to use all

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00:10:07,030 --> 00:10:05,200
these new chemicals and these new types

279
00:10:09,350 --> 00:10:07,040
of seeds and these new types of farming

280
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and ranching to where we can make higher

281
00:10:13,670 --> 00:10:11,760
yields and we can actually feed more

282
00:10:16,389 --> 00:10:13,680
people across the world

283
00:10:19,269 --> 00:10:16,399
but by saying that we squeezed out

284
00:10:20,949 --> 00:10:19,279
basically our agricultural industry that

285
00:10:22,710 --> 00:10:20,959
had been exploited

286
00:10:25,350 --> 00:10:22,720
you know especially in the last 100

287
00:10:27,110 --> 00:10:25,360
years it was exploited during the 1920s

288
00:10:28,630 --> 00:10:27,120
of course with wheat and then that led

289
00:10:31,110 --> 00:10:28,640
to the dust bowl

290
00:10:32,790 --> 00:10:31,120
but in the 1970s we got exploited

291
00:10:35,269 --> 00:10:32,800
dramatically because we really started

292
00:10:38,069 --> 00:10:35,279
introducing chemicals herbicides

293
00:10:39,110 --> 00:10:38,079
pesticides genetically modified seeds

294
00:10:41,509 --> 00:10:39,120
into our

295
00:10:44,150 --> 00:10:41,519
agricultural system and by the time we

296
00:10:45,750 --> 00:10:44,160
got to the 80s we had farm aid

297
00:10:47,750 --> 00:10:45,760
and that's when we really started you

298
00:10:49,750 --> 00:10:47,760
know a lot of people were liquidating at

299
00:10:51,670 --> 00:10:49,760
that time because we were going through

300
00:10:53,430 --> 00:10:51,680
basically a kind of a monetary reset

301
00:10:54,870 --> 00:10:53,440
because we were really adopting that

302
00:10:56,949 --> 00:10:54,880
debt economy

303
00:10:58,630 --> 00:10:56,959
and so that hit the agricultural world

304
00:11:00,790 --> 00:10:58,640
really hard you had you know willie

305
00:11:03,750 --> 00:11:00,800
nelson singing farming you know you had

306
00:11:05,509 --> 00:11:03,760
the savings and loan debacle of the 80s

307
00:11:08,069 --> 00:11:05,519
well that was a direct result of us

308
00:11:11,750 --> 00:11:08,079
going off the gold standard in the 70s

309
00:11:14,150 --> 00:11:11,760
and why we did that and when we did that

310
00:11:15,910 --> 00:11:14,160
we were changing basically the history

311
00:11:17,910 --> 00:11:15,920
of farming and ranching in the united

312
00:11:19,990 --> 00:11:17,920
states to where we started introducing

313
00:11:21,829 --> 00:11:20,000
what i call fake commodities into our

314
00:11:23,509 --> 00:11:21,839
consumption models

315
00:11:25,110 --> 00:11:23,519
and stuff like you know you started

316
00:11:27,030 --> 00:11:25,120
getting the seed oils you started

317
00:11:29,030 --> 00:11:27,040
getting rapeseed we started playing

318
00:11:30,630 --> 00:11:29,040
around with soybeans more we started

319
00:11:33,590 --> 00:11:30,640
doing all kinds of different

320
00:11:35,750 --> 00:11:33,600
manipulations and injecting them into

321
00:11:37,350 --> 00:11:35,760
processed foods and we got very good at

322
00:11:39,030 --> 00:11:37,360
processing food

323
00:11:40,790 --> 00:11:39,040
and so you had this industrial food

324
00:11:45,030 --> 00:11:40,800
shift that happened back then and we're

325
00:11:49,269 --> 00:11:47,750
that is a really great summary of a

326
00:11:51,509 --> 00:11:49,279
multi-decades-long

327
00:11:53,030 --> 00:11:51,519
problem and let's elaborate on the

328
00:11:55,030 --> 00:11:53,040
bitcoin thing because that might have

329
00:11:57,269 --> 00:11:55,040
sounded a little out of left field for

330
00:11:59,110 --> 00:11:57,279
some people i know you are good friends

331
00:12:01,430 --> 00:11:59,120
with adam curry i was lucky enough to

332
00:12:04,870 --> 00:12:01,440
have him on here not long ago talking

333
00:12:07,829 --> 00:12:04,880
about podcasting 2.0 and value for value

334
00:12:09,430 --> 00:12:07,839
and i often hear you talking about sound

335
00:12:11,910 --> 00:12:09,440
food sound money and sound

336
00:12:15,350 --> 00:12:11,920
communications as well as following the

337
00:12:17,829 --> 00:12:15,360
bitcoin ethos as much as you can what is

338
00:12:20,069 --> 00:12:17,839
that ethos and what can you say to help

339
00:12:22,790 --> 00:12:20,079
people see the connection between

340
00:12:25,030 --> 00:12:22,800
bitcoin and what you're doing with beef

341
00:12:26,870 --> 00:12:25,040
sure there's a lot of ways you look at

342
00:12:29,030 --> 00:12:26,880
it right the way i look at it from my

343
00:12:30,870 --> 00:12:29,040
perspective as far as being you know the

344
00:12:33,509 --> 00:12:30,880
founder of the beef initiative ranching

345
00:12:35,350 --> 00:12:33,519
agricultural food land

346
00:12:37,509 --> 00:12:35,360
cows everything

347
00:12:40,230 --> 00:12:37,519
one thing that i always like to say

348
00:12:42,230 --> 00:12:40,240
i think in i was the same way in bitcoin

349
00:12:43,750 --> 00:12:42,240
it's like i looked at it the wrong way

350
00:12:46,069 --> 00:12:43,760
you know you compare it to what do you

351
00:12:47,910 --> 00:12:46,079
compare it to oh the stock market or you

352
00:12:49,910 --> 00:12:47,920
compare it to the cryptocurrency

353
00:12:51,269 --> 00:12:49,920
coins you compare it to so many

354
00:12:52,790 --> 00:12:51,279
different things what a lot of people

355
00:12:54,949 --> 00:12:52,800
don't understand that they should really

356
00:12:57,910 --> 00:12:54,959
look at it from the very beginning

357
00:13:00,470 --> 00:12:57,920
is the decentralized aspect of that

358
00:13:02,629 --> 00:13:00,480
whenever i was in big tech and doing

359
00:13:05,190 --> 00:13:02,639
research and analysis what i was first

360
00:13:08,389 --> 00:13:05,200
was a networker a computer networker so

361
00:13:10,310 --> 00:13:08,399
i understand what decentralization means

362
00:13:13,910 --> 00:13:10,320
and whenever you have a currency that is

363
00:13:16,350 --> 00:13:13,920
basically mined as bitcoin is as far as

364
00:13:18,629 --> 00:13:16,360
how it is created it's created in a

365
00:13:21,710 --> 00:13:18,639
decentralized way but it's also

366
00:13:24,790 --> 00:13:21,720
validated every 10 minutes on the blog

367
00:13:27,670 --> 00:13:24,800
tiktoknexblock they say so what it is is

368
00:13:30,790 --> 00:13:27,680
it's a type of currency that we've never

369
00:13:32,389 --> 00:13:30,800
seen for is man because it actually does

370
00:13:35,910 --> 00:13:32,399
store value

371
00:13:39,509 --> 00:13:35,920
it does have transactional capabilities

372
00:13:42,790 --> 00:13:39,519
it does fight inflation it is a tool it

373
00:13:45,350 --> 00:13:42,800
is a protocol it is open sourced it is

374
00:13:46,949 --> 00:13:45,360
free to build on there's so many things

375
00:13:48,230 --> 00:13:46,959
that people really don't look at it

376
00:13:50,310 --> 00:13:48,240
because they're looking at it and

377
00:13:51,190 --> 00:13:50,320
comparing it to something like amazon or

378
00:13:53,430 --> 00:13:51,200
apple

379
00:13:55,430 --> 00:13:53,440
and it's just not and so i try to lay

380
00:13:57,350 --> 00:13:55,440
that groundwork of really understanding

381
00:14:00,230 --> 00:13:57,360
what a store value is in our life

382
00:14:02,550 --> 00:14:00,240
anymore what is money you know what is

383
00:14:04,150 --> 00:14:02,560
sound money and if everybody looks at

384
00:14:05,670 --> 00:14:04,160
the united states dollar right now and

385
00:14:07,350 --> 00:14:05,680
says it's a good form of money then

386
00:14:09,590 --> 00:14:07,360
they're not paying attention to how much

387
00:14:10,470 --> 00:14:09,600
they actually lost of their time spent

388
00:14:12,949 --> 00:14:10,480
working

389
00:14:15,030 --> 00:14:12,959
the last let's say three years

390
00:14:17,430 --> 00:14:15,040
and so you look out you know we're going

391
00:14:19,670 --> 00:14:17,440
through hyperinflation at this time

392
00:14:21,750 --> 00:14:19,680
well you can look at bitcoin as

393
00:14:24,150 --> 00:14:21,760
basically a store of value that will

394
00:14:26,069 --> 00:14:24,160
fight hyperinflation and it's happening

395
00:14:27,990 --> 00:14:26,079
right in front of us right now

396
00:14:30,230 --> 00:14:28,000
and people say well it's too volatile no

397
00:14:31,189 --> 00:14:30,240
it's not volatile it's gone up 100

398
00:14:33,990 --> 00:14:31,199
percent

399
00:14:36,310 --> 00:14:34,000
it's lifespan for the last 11 years and

400
00:14:38,230 --> 00:14:36,320
then i use the comparison of saying well

401
00:14:40,230 --> 00:14:38,240
you want to look at volatility

402
00:14:42,790 --> 00:14:40,240
you know i was in big tech i was in dot

403
00:14:44,949 --> 00:14:42,800
com boom days i was younger and i was in

404
00:14:46,790 --> 00:14:44,959
innovation at that time and you don't

405
00:14:49,189 --> 00:14:46,800
talk volatility how about amazon

406
00:14:51,110 --> 00:14:49,199
crashing over 80 percent over

407
00:14:52,230 --> 00:14:51,120
nine times in its history that's

408
00:14:54,389 --> 00:14:52,240
volatile

409
00:14:55,910 --> 00:14:54,399
and you look at a stock like apple where

410
00:14:58,389 --> 00:14:55,920
you couldn't even trade for it it was

411
00:14:59,910 --> 00:14:58,399
against the law in massachusetts to buy

412
00:15:01,269 --> 00:14:59,920
apple stock

413
00:15:03,670 --> 00:15:01,279
you know you've looked at the stock

414
00:15:05,829 --> 00:15:03,680
market you look at our financial systems

415
00:15:07,590 --> 00:15:05,839
and bitcoin a lot of people don't

416
00:15:08,870 --> 00:15:07,600
understand it because it gets a bad rap

417
00:15:11,030 --> 00:15:08,880
because what they're doing is they're

418
00:15:13,350 --> 00:15:11,040
doing a prohibition of really

419
00:15:15,750 --> 00:15:13,360
understanding what bitcoin is because it

420
00:15:18,230 --> 00:15:15,760
is a decentralized currency that has a

421
00:15:19,829 --> 00:15:18,240
store of value that we've never seen

422
00:15:22,310 --> 00:15:19,839
in a digital form

423
00:15:24,790 --> 00:15:22,320
and you know you look at my grandfather

424
00:15:26,710 --> 00:15:24,800
he understood what bitcoin was he just

425
00:15:29,509 --> 00:15:26,720
didn't have it he understood what a

426
00:15:31,269 --> 00:15:29,519
store of value was and he had that store

427
00:15:33,910 --> 00:15:31,279
of value in his land

428
00:15:35,590 --> 00:15:33,920
and the cattle itself well that land and

429
00:15:37,030 --> 00:15:35,600
the cattle itself is not a store of

430
00:15:38,870 --> 00:15:37,040
value anymore

431
00:15:41,189 --> 00:15:38,880
and it's been leveraged in a way to

432
00:15:43,030 --> 00:15:41,199
where it's more of a you know a tool

433
00:15:45,750 --> 00:15:43,040
that gets used against us with

434
00:15:47,269 --> 00:15:45,760
hyperinflation with taxation with asset

435
00:15:49,110 --> 00:15:47,279
reallocation

436
00:15:51,269 --> 00:15:49,120
and bitcoin is going to be a tool in the

437
00:15:53,509 --> 00:15:51,279
future that we can really leverage for

438
00:15:55,110 --> 00:15:53,519
our agricultural world as far as those

439
00:15:57,710 --> 00:15:55,120
farmers and ranchers

440
00:16:00,470 --> 00:15:57,720
not having a store of value or having a

441
00:16:02,069 --> 00:16:00,480
decentralized tool that they don't have

442
00:16:03,829 --> 00:16:02,079
to report

443
00:16:06,069 --> 00:16:03,839
bitcoin is property and that's what

444
00:16:08,230 --> 00:16:06,079
people don't understand it's a ledger

445
00:16:10,069 --> 00:16:08,240
that's all it is and so if you have

446
00:16:12,470 --> 00:16:10,079
property that you can leverage against

447
00:16:14,310 --> 00:16:12,480
hyperinflation and gets taxation that's

448
00:16:15,829 --> 00:16:14,320
you know that is basically is

449
00:16:17,829 --> 00:16:15,839
hyperinflation

450
00:16:19,670 --> 00:16:17,839
then you can have a tool that is open

451
00:16:21,430 --> 00:16:19,680
sourced it's not something that you have

452
00:16:23,269 --> 00:16:21,440
to go out and buy for them you don't

453
00:16:24,790 --> 00:16:23,279
have to have a financial advisor you

454
00:16:27,189 --> 00:16:24,800
don't have all these centralized

455
00:16:29,350 --> 00:16:27,199
apparatuses kind of telling you how you

456
00:16:31,430 --> 00:16:29,360
should run your farm in your ranch you

457
00:16:34,629 --> 00:16:31,440
the rancher get to do it just like your

458
00:16:38,389 --> 00:16:34,639
ancestors did community based open

459
00:16:40,150 --> 00:16:38,399
sourced crowdfunded crowdsourced and

460
00:16:41,829 --> 00:16:40,160
it's a trial and error you know we go

461
00:16:43,829 --> 00:16:41,839
through adoption

462
00:16:45,590 --> 00:16:43,839
and even within this year

463
00:16:47,910 --> 00:16:45,600
you know in the beef initiative we've

464
00:16:50,470 --> 00:16:47,920
got ranchers now that are earning

465
00:16:53,030 --> 00:16:50,480
bitcoin they're storing it they're using

466
00:16:54,550 --> 00:16:53,040
at a store of value and they're growing

467
00:16:56,870 --> 00:16:54,560
their ranches

468
00:16:59,189 --> 00:16:56,880
by doing that because they're fighting

469
00:17:01,670 --> 00:16:59,199
inflation their beef prices are actually

470
00:17:03,590 --> 00:17:01,680
going down as beef prices in the

471
00:17:05,270 --> 00:17:03,600
supermarkets are going up

472
00:17:07,669 --> 00:17:05,280
and they're using bitcoin to leverage

473
00:17:09,110 --> 00:17:07,679
that type of price manipulation to where

474
00:17:10,710 --> 00:17:09,120
they can have that store of value and

475
00:17:12,630 --> 00:17:10,720
they can grow their herds instead of

476
00:17:14,230 --> 00:17:12,640
liquidate their herds

477
00:17:15,909 --> 00:17:14,240
and so it's a learning experience

478
00:17:19,029 --> 00:17:15,919
there's education involved but i mean

479
00:17:21,590 --> 00:17:19,039
we've evolved very fast right on that's

480
00:17:24,230 --> 00:17:21,600
a great pitch and you have proof of work

481
00:17:26,069 --> 00:17:24,240
in the ranchers already doing it and i

482
00:17:29,190 --> 00:17:26,079
definitely want this to be way more

483
00:17:31,029 --> 00:17:29,200
about beef than bitcoin it is and that's

484
00:17:33,110 --> 00:17:31,039
what i'd like to say too really off the

485
00:17:35,110 --> 00:17:33,120
bat not to interrupt you this is about

486
00:17:37,669 --> 00:17:35,120
beef this is about saving the american

487
00:17:39,990 --> 00:17:37,679
rancher bitcoin is nothing but a tool

488
00:17:42,310 --> 00:17:40,000
just like a screwdriver or a hammer and

489
00:17:44,150 --> 00:17:42,320
that's something to be very clarify of

490
00:17:45,909 --> 00:17:44,160
up front this is not about shilling

491
00:17:47,669 --> 00:17:45,919
bitcoin this is about really getting

492
00:17:49,669 --> 00:17:47,679
awareness what is going on with our

493
00:17:51,830 --> 00:17:49,679
american rancher what's going on with

494
00:17:53,750 --> 00:17:51,840
our food supply our nutrition and you

495
00:17:56,470 --> 00:17:53,760
know what we can do to save them

496
00:17:58,390 --> 00:17:56,480
yes yes and it is about giving

497
00:18:00,150 --> 00:17:58,400
people an option i mean i'm not a

498
00:18:01,990 --> 00:18:00,160
bitcoin skeptic i've been using it since

499
00:18:03,830 --> 00:18:02,000
like 2014

500
00:18:05,830 --> 00:18:03,840
but there are people who say to me well

501
00:18:07,669 --> 00:18:05,840
this is a ploy to onboard us into a

502
00:18:10,070 --> 00:18:07,679
central bank digital currency into that

503
00:18:12,310 --> 00:18:10,080
i say well then don't use that just use

504
00:18:15,590 --> 00:18:12,320
bitcoin and then you won't get onboarded

505
00:18:17,990 --> 00:18:15,600
into some other thing yeah and you know

506
00:18:19,990 --> 00:18:18,000
people worry about bitcoin's reliance on

507
00:18:22,789 --> 00:18:20,000
the grid and there being no physical

508
00:18:24,470 --> 00:18:22,799
cash aspect to it i kind of understand

509
00:18:26,230 --> 00:18:24,480
that but hey if the grid goes down you

510
00:18:28,070 --> 00:18:26,240
think your bank account's safe there's

511
00:18:29,750 --> 00:18:28,080
going to be a lot of problems if the

512
00:18:31,190 --> 00:18:29,760
grid goes down so

513
00:18:33,590 --> 00:18:31,200
i don't know and then that's also

514
00:18:35,669 --> 00:18:33,600
probably a temporary

515
00:18:37,029 --> 00:18:35,679
concern that is

516
00:18:39,029 --> 00:18:37,039
i don't know how realistic it is

517
00:18:41,510 --> 00:18:39,039
honestly i do think that maybe when the

518
00:18:43,590 --> 00:18:41,520
world economic forum says their

519
00:18:45,270 --> 00:18:43,600
concerned about a cyber pandemic that

520
00:18:47,750 --> 00:18:45,280
could be in the cards but

521
00:18:50,070 --> 00:18:47,760
look the the canadian trucker protests

522
00:18:53,029 --> 00:18:50,080
should be all we have to cite to explain

523
00:18:54,630 --> 00:18:53,039
the need for a permissionless anonymous

524
00:18:56,710 --> 00:18:54,640
payment system

525
00:18:58,549 --> 00:18:56,720
100 percent and you know once again

526
00:19:00,789 --> 00:18:58,559
people compare and comparison is the

527
00:19:02,150 --> 00:19:00,799
thief of joy and happiness and basically

528
00:19:04,549 --> 00:19:02,160
progress

529
00:19:06,150 --> 00:19:04,559
and so whenever you compared you know

530
00:19:07,830 --> 00:19:06,160
something like bitcoin to the grid going

531
00:19:09,909 --> 00:19:07,840
down well the grid's down you need to be

532
00:19:11,909 --> 00:19:09,919
worried about somebody else instead of

533
00:19:13,990 --> 00:19:11,919
just the you know or something else

534
00:19:15,590 --> 00:19:14,000
being the major issue in life

535
00:19:17,190 --> 00:19:15,600
and you know that's where perspective

536
00:19:19,669 --> 00:19:17,200
comes in and you gotta lay that

537
00:19:21,830 --> 00:19:19,679
groundwork of perspective

538
00:19:24,070 --> 00:19:21,840
and you know you can compare and you can

539
00:19:25,430 --> 00:19:24,080
look at things to say well what if well

540
00:19:27,590 --> 00:19:25,440
what if well

541
00:19:29,110 --> 00:19:27,600
what about how about this is actually

542
00:19:31,590 --> 00:19:29,120
truly happening

543
00:19:33,350 --> 00:19:31,600
this is the fact of the matter right now

544
00:19:35,270 --> 00:19:33,360
and this is the tools that you have at

545
00:19:37,029 --> 00:19:35,280
your availability that you should

546
00:19:39,350 --> 00:19:37,039
probably be paying attention to instead

547
00:19:42,470 --> 00:19:39,360
of the deceptions and all the propaganda

548
00:19:45,190 --> 00:19:42,480
and the fear porn that are out there

549
00:19:47,909 --> 00:19:45,200
well said and so let's talk about the

550
00:19:50,470 --> 00:19:47,919
need for the beef initiative we've both

551
00:19:51,510 --> 00:19:50,480
used the term war on meat a little bit

552
00:19:53,990 --> 00:19:51,520
lately

553
00:19:56,390 --> 00:19:54,000
and yet i know so many people who think

554
00:19:59,350 --> 00:19:56,400
that's hyperbole or they just don't see

555
00:20:01,510 --> 00:19:59,360
any evidence of it and the problems that

556
00:20:03,909 --> 00:20:01,520
have been in our food supply chain for

557
00:20:06,630 --> 00:20:03,919
the past couple decades that's one thing

558
00:20:09,350 --> 00:20:06,640
but help people understand that this is

559
00:20:11,909 --> 00:20:09,360
seriously ramping up there is a level

560
00:20:14,630 --> 00:20:11,919
change going on here and what would you

561
00:20:16,710 --> 00:20:14,640
cite for evidence that it is happening

562
00:20:17,669 --> 00:20:16,720
and they need to open their eyes

563
00:20:20,150 --> 00:20:17,679
sure

564
00:20:21,430 --> 00:20:20,160
when we say there's a war on meat people

565
00:20:23,350 --> 00:20:21,440
think that they're going to get rid of

566
00:20:25,190 --> 00:20:23,360
the cow they're not getting rid of the

567
00:20:27,669 --> 00:20:25,200
cow they're going to eliminate your

568
00:20:29,750 --> 00:20:27,679
market access to that cow

569
00:20:31,430 --> 00:20:29,760
to the common man

570
00:20:33,909 --> 00:20:31,440
and how they're going to do that is

571
00:20:36,149 --> 00:20:33,919
basically interject and inject a new

572
00:20:37,830 --> 00:20:36,159
fake commodity into the food system like

573
00:20:40,470 --> 00:20:37,840
they've already done

574
00:20:42,630 --> 00:20:40,480
many many times over and so when you

575
00:20:44,310 --> 00:20:42,640
look at the war on meat it's a

576
00:20:45,669 --> 00:20:44,320
psychological war

577
00:20:47,669 --> 00:20:45,679
it's something that they've been

578
00:20:49,270 --> 00:20:47,679
planning for a long time they've tried

579
00:20:51,909 --> 00:20:49,280
to do it before they've been doing it

580
00:20:54,549 --> 00:20:51,919
for a long time in this country

581
00:20:56,470 --> 00:20:54,559
and people can look at it and you

582
00:20:58,870 --> 00:20:56,480
they have a sense of complacency like

583
00:21:01,590 --> 00:20:58,880
you say because it's always there it's

584
00:21:03,190 --> 00:21:01,600
readily available yeah meat prices go up

585
00:21:04,149 --> 00:21:03,200
and down but they don't understand the

586
00:21:06,789 --> 00:21:04,159
global

587
00:21:08,549 --> 00:21:06,799
beef industry and who controls that

588
00:21:10,789 --> 00:21:08,559
and so whenever you say a war on meat

589
00:21:13,350 --> 00:21:10,799
well they have basically

590
00:21:16,549 --> 00:21:13,360
labeled the cow as the carbon hazard now

591
00:21:17,669 --> 00:21:16,559
you know the wef the imf the united

592
00:21:19,110 --> 00:21:17,679
nations

593
00:21:21,190 --> 00:21:19,120
they're saying that it's bad for the

594
00:21:22,870 --> 00:21:21,200
climate one that's the biggest lie that

595
00:21:25,190 --> 00:21:22,880
they can perpetuate and they're gonna

596
00:21:27,430 --> 00:21:25,200
say it's causing climate change

597
00:21:29,750 --> 00:21:27,440
another psy up right there which is

598
00:21:31,590 --> 00:21:29,760
complete basically

599
00:21:34,230 --> 00:21:31,600
and so whenever you look at how they're

600
00:21:37,830 --> 00:21:34,240
leveraging against the cow as far as the

601
00:21:39,909 --> 00:21:37,840
understanding of livestock overall you

602
00:21:42,710 --> 00:21:39,919
can tell that basically what they're

603
00:21:44,789 --> 00:21:42,720
doing is they're designing this new fake

604
00:21:46,230 --> 00:21:44,799
commodity that they're injecting into

605
00:21:48,710 --> 00:21:46,240
the food supply

606
00:21:50,230 --> 00:21:48,720
and so you look at right now

607
00:21:52,470 --> 00:21:50,240
everything that's going on i think i

608
00:21:55,350 --> 00:21:52,480
said on adam's show last october or

609
00:21:57,669 --> 00:21:55,360
november i said you know they're going

610
00:21:59,909 --> 00:21:57,679
to basically have a global marketing

611
00:22:01,270 --> 00:21:59,919
plan around fake meat well that's here

612
00:22:03,110 --> 00:22:01,280
we're seeing it

613
00:22:04,390 --> 00:22:03,120
and then they're gonna do something else

614
00:22:06,230 --> 00:22:04,400
well what's that well now they're

615
00:22:07,830 --> 00:22:06,240
talking about bugs of course and

616
00:22:10,230 --> 00:22:07,840
everybody looks at it and say well i'm

617
00:22:11,990 --> 00:22:10,240
not gonna eat those damn bugs well i'm

618
00:22:13,750 --> 00:22:12,000
not gonna eat that fake steak well

619
00:22:15,750 --> 00:22:13,760
that's not what they're that's the

620
00:22:17,110 --> 00:22:15,760
distraction and that's what people can't

621
00:22:18,950 --> 00:22:17,120
understand

622
00:22:20,710 --> 00:22:18,960
and what they're doing here is they're

623
00:22:23,270 --> 00:22:20,720
making you look at like saying well

624
00:22:25,350 --> 00:22:23,280
you're gonna buy steaks that are 3d

625
00:22:27,750 --> 00:22:25,360
printed or stem cell or you're going to

626
00:22:29,510 --> 00:22:27,760
buy burgers that are pea protein or soy

627
00:22:31,430 --> 00:22:29,520
protein and bugs

628
00:22:32,710 --> 00:22:31,440
and no you're probably not going to but

629
00:22:34,310 --> 00:22:32,720
you know you're still eating those

630
00:22:35,830 --> 00:22:34,320
chicken tendies and you're still eating

631
00:22:37,750 --> 00:22:35,840
those pizza pockets and you're still

632
00:22:40,149 --> 00:22:37,760
eating restaurant food and you're still

633
00:22:42,390 --> 00:22:40,159
eating all that industrial food guess

634
00:22:44,390 --> 00:22:42,400
what that's going to be cricket dust

635
00:22:46,870 --> 00:22:44,400
that is the new fake commodity that

636
00:22:48,230 --> 00:22:46,880
they're injecting into the food supply

637
00:22:50,230 --> 00:22:48,240
they don't even have to tell you that

638
00:22:52,549 --> 00:22:50,240
they're doing it and what's going to be

639
00:22:54,630 --> 00:22:52,559
absent in that food is going to be pure

640
00:22:56,950 --> 00:22:54,640
animal protein and they're basically

641
00:22:59,029 --> 00:22:56,960
going to take the pure animal protein

642
00:23:01,669 --> 00:22:59,039
out of our consumption models

643
00:23:03,830 --> 00:23:01,679
especially in the western countries

644
00:23:05,590 --> 00:23:03,840
and where's all that beef going to go

645
00:23:07,669 --> 00:23:05,600
well the beef is going to be sold to the

646
00:23:09,830 --> 00:23:07,679
highest bidder on the global market

647
00:23:12,789 --> 00:23:09,840
we're still going to produce tons and

648
00:23:14,149 --> 00:23:12,799
tons and hundreds of tons of beef

649
00:23:15,590 --> 00:23:14,159
you're just not going to have market

650
00:23:17,909 --> 00:23:15,600
access because they're going to turn

651
00:23:21,510 --> 00:23:17,919
beef into caviar and they're going to

652
00:23:23,270 --> 00:23:21,520
price it out of the common man's budget

653
00:23:25,669 --> 00:23:23,280
the common man's gonna say well i'll

654
00:23:28,310 --> 00:23:25,679
just have to consume something else

655
00:23:30,390 --> 00:23:28,320
and that is the plan to have to do that

656
00:23:32,549 --> 00:23:30,400
well who's driving that well you've got

657
00:23:35,669 --> 00:23:32,559
the the packers and the processors we

658
00:23:37,350 --> 00:23:35,679
have four major global packer processors

659
00:23:38,950 --> 00:23:37,360
national tyson

660
00:23:40,789 --> 00:23:38,960
and cargill

661
00:23:44,549 --> 00:23:40,799
and basically let's look at somebody

662
00:23:46,710 --> 00:23:44,559
like jbs well they basically are one of

663
00:23:49,510 --> 00:23:46,720
the biggest investors in new processing

664
00:23:51,270 --> 00:23:49,520
centers that take the cow or the animal

665
00:23:52,870 --> 00:23:51,280
out of the processing center and

666
00:23:54,070 --> 00:23:52,880
basically process this new fake

667
00:23:56,549 --> 00:23:54,080
commodity

668
00:23:58,870 --> 00:23:56,559
that's just kind of a good general over

669
00:24:01,190 --> 00:23:58,880
you know study of that and how that you

670
00:24:03,270 --> 00:24:01,200
need to look at how they're actually

671
00:24:05,590 --> 00:24:03,280
there is the war on meat but it

672
00:24:07,510 --> 00:24:05,600
basically is got world-class marketing

673
00:24:09,590 --> 00:24:07,520
behind it plus it has world-class

674
00:24:12,149 --> 00:24:09,600
deception that we've already been seeing

675
00:24:15,590 --> 00:24:12,159
the last 50 years when they are putting

676
00:24:17,669 --> 00:24:15,600
all this fake commodity into our food

677
00:24:19,909 --> 00:24:17,679
systems that we all consume because we

678
00:24:21,909 --> 00:24:19,919
don't understand the labeling laws how

679
00:24:23,510 --> 00:24:21,919
they've changed and how they can sneak

680
00:24:25,430 --> 00:24:23,520
this stuff into our food supplies

681
00:24:27,590 --> 00:24:25,440
without us even knowing it and they'll

682
00:24:29,269 --> 00:24:27,600
say hey this is saving the planet this

683
00:24:31,350 --> 00:24:29,279
is healthy for you this is what little

684
00:24:33,190 --> 00:24:31,360
johnny needs and they'll say hey it's

685
00:24:35,510 --> 00:24:33,200
got 14 grams of protein but it really

686
00:24:36,630 --> 00:24:35,520
doesn't and you know it's loaded with

687
00:24:38,390 --> 00:24:36,640
garbage

688
00:24:41,110 --> 00:24:38,400
and that's why people need to start

689
00:24:43,510 --> 00:24:41,120
looking at this it's commoditized it's

690
00:24:46,950 --> 00:24:43,520
subsidized and you are paying the price

691
00:24:49,830 --> 00:24:46,960
nutritionally and in the pocketbook yes

692
00:24:52,470 --> 00:24:49,840
yes and i really love that you make that

693
00:24:55,590 --> 00:24:52,480
point about those folks who say well i'm

694
00:24:57,110 --> 00:24:55,600
not eating the bugs or the 3d printed

695
00:24:58,950 --> 00:24:57,120
steak but

696
00:25:02,390 --> 00:24:58,960
you know as you've said this is nothing

697
00:25:05,510 --> 00:25:02,400
new almost 90 of americans are obese or

698
00:25:08,230 --> 00:25:05,520
overweight and many of us already eat so

699
00:25:09,669 --> 00:25:08,240
many factory products like chips and

700
00:25:12,510 --> 00:25:09,679
crackers and

701
00:25:15,430 --> 00:25:12,520
plastic packaged products full of

702
00:25:17,430 --> 00:25:15,440
hydrogenated soybean oil and

703
00:25:19,669 --> 00:25:17,440
all kinds of meat binders and high

704
00:25:21,830 --> 00:25:19,679
fructose corn syrup so when they put

705
00:25:23,990 --> 00:25:21,840
insect powder in it is that really going

706
00:25:26,230 --> 00:25:24,000
to be your line in the sand i mean come

707
00:25:27,909 --> 00:25:26,240
on if they make it taste good most

708
00:25:29,029 --> 00:25:27,919
people are just going to go along with

709
00:25:31,590 --> 00:25:29,039
it

710
00:25:33,830 --> 00:25:31,600
of course they are they've proven that

711
00:25:35,510 --> 00:25:33,840
and as you point out you know how have

712
00:25:36,710 --> 00:25:35,520
they proven it well our consumption

713
00:25:39,350 --> 00:25:36,720
model has led us to where we're

714
00:25:40,870 --> 00:25:39,360
metabolically bankrupt and this is a

715
00:25:41,750 --> 00:25:40,880
short period of time that they've done

716
00:25:42,950 --> 00:25:41,760
this

717
00:25:46,149 --> 00:25:42,960
you know everybody's looked at the

718
00:25:48,149 --> 00:25:46,159
pictures of the beach in 1969 and 1970

719
00:25:50,149 --> 00:25:48,159
and then you look at the beach now

720
00:25:52,630 --> 00:25:50,159
man you can't compare man you can't even

721
00:25:55,110 --> 00:25:52,640
look at it without saying there's an

722
00:25:57,110 --> 00:25:55,120
issue here well how did we get there

723
00:25:59,430 --> 00:25:57,120
well it's exactly what we've just been

724
00:26:01,750 --> 00:25:59,440
talking about the last 20 minutes

725
00:26:03,669 --> 00:26:01,760
and it's happening and what sucks about

726
00:26:05,990 --> 00:26:03,679
it is it takes you to look at the

727
00:26:08,390 --> 00:26:06,000
accountability mirror it's not a

728
00:26:10,710 --> 00:26:08,400
judgment man this is just an observation

729
00:26:12,870 --> 00:26:10,720
is based on some real freaking facts

730
00:26:13,909 --> 00:26:12,880
that we need to change our consumer

731
00:26:15,990 --> 00:26:13,919
demand

732
00:26:18,950 --> 00:26:16,000
to something different that has been

733
00:26:21,110 --> 00:26:18,960
chemically engineered to taste good and

734
00:26:23,029 --> 00:26:21,120
to make our body treat it like it's a

735
00:26:26,070 --> 00:26:23,039
drug and that we have to have that next

736
00:26:30,870 --> 00:26:29,190
and in terms of the bug thing and just

737
00:26:33,350 --> 00:26:30,880
retooling

738
00:26:35,269 --> 00:26:33,360
all the processing plants i think i

739
00:26:37,110 --> 00:26:35,279
heard adam curry mention this and it was

740
00:26:38,470 --> 00:26:37,120
really concerning and i think he heard

741
00:26:40,070 --> 00:26:38,480
it from you

742
00:26:42,070 --> 00:26:40,080
but apparently

743
00:26:45,269 --> 00:26:42,080
the food processing plants in america

744
00:26:47,669 --> 00:26:45,279
are already retooling and restructuring

745
00:26:48,870 --> 00:26:47,679
for the franken meat and insect based

746
00:26:51,510 --> 00:26:48,880
products

747
00:26:53,669 --> 00:26:51,520
so it really is full steam ahead on this

748
00:26:55,830 --> 00:26:53,679
stuff because once the plants switch

749
00:26:58,390 --> 00:26:55,840
over their processes and change their

750
00:27:01,510 --> 00:26:58,400
systems they're probably not going back

751
00:27:03,830 --> 00:27:01,520
are we really seeing that already

752
00:27:06,310 --> 00:27:03,840
yeah on the industrial level whenever i

753
00:27:07,590 --> 00:27:06,320
say a global industrial food shift right

754
00:27:09,430 --> 00:27:07,600
what does that mean

755
00:27:12,310 --> 00:27:09,440
people don't understand what that means

756
00:27:14,870 --> 00:27:12,320
and well it's an industrial shift

757
00:27:17,430 --> 00:27:14,880
all the equipment all the technology all

758
00:27:19,190 --> 00:27:17,440
the product everything involved from the

759
00:27:21,830 --> 00:27:19,200
blueprint up

760
00:27:24,390 --> 00:27:21,840
changes and you know everybody i get all

761
00:27:25,190 --> 00:27:24,400
the the conspiracies coming at me every

762
00:27:26,870 --> 00:27:25,200
day

763
00:27:28,710 --> 00:27:26,880
you know 30 something how many

764
00:27:31,350 --> 00:27:28,720
processing plants have gone up in fire

765
00:27:33,750 --> 00:27:31,360
right right well the way i look at it

766
00:27:35,510 --> 00:27:33,760
and this is my subjective observation is

767
00:27:37,750 --> 00:27:35,520
that you know this is a good excuse for

768
00:27:39,750 --> 00:27:37,760
them to say well during covid we

769
00:27:42,310 --> 00:27:39,760
couldn't employ enough people these

770
00:27:44,310 --> 00:27:42,320
became unsafe and they always use the

771
00:27:46,390 --> 00:27:44,320
ploy of we're going to keep you safer

772
00:27:47,669 --> 00:27:46,400
you're going to make your food safer

773
00:27:49,909 --> 00:27:47,679
and we're going to do something to your

774
00:27:51,430 --> 00:27:49,919
food where you can have more confidence

775
00:27:54,230 --> 00:27:51,440
you know that's what they always do in

776
00:27:56,070 --> 00:27:54,240
the general mindset of the public

777
00:27:58,230 --> 00:27:56,080
so what i see is that in global

778
00:28:00,710 --> 00:27:58,240
industrial food shift basically they

779
00:28:03,029 --> 00:28:00,720
they're taking the animal and the soil

780
00:28:05,510 --> 00:28:03,039
out of the processing plants

781
00:28:07,750 --> 00:28:05,520
and whenever you have somebody like jbs

782
00:28:09,669 --> 00:28:07,760
cargill national and tyson the ones that

783
00:28:12,070 --> 00:28:09,679
are in charge of processing your meat

784
00:28:14,549 --> 00:28:12,080
proteins and they're some of the biggest

785
00:28:16,870 --> 00:28:14,559
investors in the new processing centers

786
00:28:18,549 --> 00:28:16,880
that are coming they're basically

787
00:28:21,029 --> 00:28:18,559
writing on the walls saying we're not

788
00:28:22,710 --> 00:28:21,039
going to process as much meat

789
00:28:24,870 --> 00:28:22,720
and especially whenever they're in the

790
00:28:26,389 --> 00:28:24,880
united states that means

791
00:28:28,389 --> 00:28:26,399
you're local you go

792
00:28:30,630 --> 00:28:28,399
you drive through arkansas man you want

793
00:28:33,350 --> 00:28:30,640
to see some processing centers going up

794
00:28:35,190 --> 00:28:33,360
that feed walmart every one of them none

795
00:28:36,389 --> 00:28:35,200
of them have anything to do with animal

796
00:28:38,630 --> 00:28:36,399
protein

797
00:28:40,630 --> 00:28:38,640
and so you take the technology you

798
00:28:41,990 --> 00:28:40,640
advance the technology you build it out

799
00:28:44,710 --> 00:28:42,000
with a debt

800
00:28:47,110 --> 00:28:44,720
that basically has no value they got

801
00:28:49,350 --> 00:28:47,120
unlimited amount of money to basically

802
00:28:51,750 --> 00:28:49,360
transition out of this food consumption

803
00:28:53,029 --> 00:28:51,760
model which is already damaged and

804
00:28:54,789 --> 00:28:53,039
destroyed

805
00:28:57,190 --> 00:28:54,799
and all they're going to do is basically

806
00:28:59,110 --> 00:28:57,200
stack it on a new layer of debt of

807
00:29:01,269 --> 00:28:59,120
course but actually of that fake

808
00:29:03,430 --> 00:29:01,279
commodity and so you can't argue the

809
00:29:04,389 --> 00:29:03,440
fact that is what exactly is taking

810
00:29:06,710 --> 00:29:04,399
place

811
00:29:09,110 --> 00:29:06,720
i mean they have invested hundreds of

812
00:29:09,990 --> 00:29:09,120
millions of dollars billions of dollars

813
00:29:12,310 --> 00:29:10,000
really

814
00:29:14,389 --> 00:29:12,320
in the last 10 years this is just not

815
00:29:15,990 --> 00:29:14,399
something that was just thought up

816
00:29:18,230 --> 00:29:16,000
and there's been four major

817
00:29:19,830 --> 00:29:18,240
consolidations on the global scale of

818
00:29:20,870 --> 00:29:19,840
corporations

819
00:29:24,070 --> 00:29:20,880
food

820
00:29:25,350 --> 00:29:24,080
corporations the last one was 2017 and

821
00:29:26,789 --> 00:29:25,360
18 and that's when they got their

822
00:29:28,870 --> 00:29:26,799
marching orders and if you look at

823
00:29:30,630 --> 00:29:28,880
what's happened the last four years

824
00:29:32,470 --> 00:29:30,640
they're ready to go they're pulling the

825
00:29:34,870 --> 00:29:32,480
trigger and whenever you look at

826
00:29:36,950 --> 00:29:34,880
freaking the netherlands in the farmers

827
00:29:38,870 --> 00:29:36,960
having to fight for that land that land

828
00:29:41,110 --> 00:29:38,880
is already gone and people don't realize

829
00:29:42,789 --> 00:29:41,120
it and that's not taking anything away

830
00:29:44,870 --> 00:29:42,799
from what the farmers and ranchers are

831
00:29:46,950 --> 00:29:44,880
doing in the netherlands but they got

832
00:29:49,669 --> 00:29:46,960
plans for that land this is asset

833
00:29:52,149 --> 00:29:49,679
reallocation that's based on a monetary

834
00:29:53,990 --> 00:29:52,159
reset here and people need to wake up to

835
00:29:56,549 --> 00:29:54,000
it because their consumption model and

836
00:29:57,590 --> 00:29:56,559
their consumer demand is what is driving

837
00:29:59,269 --> 00:29:57,600
this

838
00:30:00,789 --> 00:29:59,279
yes i'm glad you mentioned that because

839
00:30:02,950 --> 00:30:00,799
that was going to be one of my questions

840
00:30:05,430 --> 00:30:02,960
i wanted to make sure we hit was how

841
00:30:07,990 --> 00:30:05,440
much of this is a land grab you know

842
00:30:10,070 --> 00:30:08,000
under the guise of safety and climate

843
00:30:13,190 --> 00:30:10,080
change we hear about bill gates buying a

844
00:30:16,310 --> 00:30:13,200
ton of farmland in america but once a

845
00:30:18,549 --> 00:30:16,320
rancher loses their land and has to sell

846
00:30:21,669 --> 00:30:18,559
or they go bankrupt they don't get it

847
00:30:24,630 --> 00:30:21,679
back so we're now limited we're kind of

848
00:30:26,149 --> 00:30:24,640
at the mercy of these big food companies

849
00:30:30,230 --> 00:30:26,159
and that's another thing this is kind of

850
00:30:32,549 --> 00:30:30,240
agreed play for monopoly because once

851
00:30:35,510 --> 00:30:32,559
most of the freezer space in the grocery

852
00:30:38,310 --> 00:30:35,520
store is franken meat or impossible

853
00:30:40,230 --> 00:30:38,320
burgers that's not something an average

854
00:30:43,190 --> 00:30:40,240
person can produce so you got these

855
00:30:45,669 --> 00:30:43,200
highly technical processes that average

856
00:30:49,029 --> 00:30:45,679
people can't duplicate we are totally

857
00:30:51,510 --> 00:30:49,039
dependent on those big food companies

858
00:30:53,590 --> 00:30:51,520
because we won't be able to find

859
00:30:55,830 --> 00:30:53,600
the normal stuff anywhere you can't get

860
00:30:57,590 --> 00:30:55,840
a pig raise it and slaughter it because

861
00:30:59,590 --> 00:30:57,600
that's actually illegal in most

862
00:31:01,750 --> 00:30:59,600
neighborhoods or it's against the hoa

863
00:31:03,830 --> 00:31:01,760
and all that kind of stuff so if you're

864
00:31:07,029 --> 00:31:03,840
going to the grocery store for your food

865
00:31:09,590 --> 00:31:07,039
and only this highly technical

866
00:31:13,590 --> 00:31:09,600
franken meat is what's left well that's

867
00:31:15,750 --> 00:31:13,600
a total monopoly capture on food but i'm

868
00:31:17,350 --> 00:31:15,760
getting sidetracked here the land grab

869
00:31:18,950 --> 00:31:17,360
aspect i mean what

870
00:31:21,510 --> 00:31:18,960
what's motivating that what do they want

871
00:31:23,750 --> 00:31:21,520
to do with this land and why is this

872
00:31:25,350 --> 00:31:23,760
such a big deal that kind of goes a

873
00:31:27,110 --> 00:31:25,360
little bit under the radar with this

874
00:31:29,350 --> 00:31:27,120
whole agenda

875
00:31:30,870 --> 00:31:29,360
well it's broad why are they doing what

876
00:31:33,590 --> 00:31:30,880
they're doing well they're doing it so

877
00:31:35,430 --> 00:31:33,600
they can own the damn land right i guess

878
00:31:37,269 --> 00:31:35,440
it's that so okay and then therefore

879
00:31:39,269 --> 00:31:37,279
whenever they own the land they can do

880
00:31:41,509 --> 00:31:39,279
whatever they want with that land

881
00:31:44,149 --> 00:31:41,519
but whatever it is it's basically you

882
00:31:45,750 --> 00:31:44,159
know reallocation and you see this asset

883
00:31:47,590 --> 00:31:45,760
reallocation a lot of people don't

884
00:31:49,509 --> 00:31:47,600
realize what that means

885
00:31:52,149 --> 00:31:49,519
whenever they print all the money that

886
00:31:54,230 --> 00:31:52,159
you look at 2008 that was somewhat of an

887
00:31:55,669 --> 00:31:54,240
asset reallocation in the residential

888
00:31:57,190 --> 00:31:55,679
housing market

889
00:31:58,789 --> 00:31:57,200
okay you know what did they do they

890
00:32:00,470 --> 00:31:58,799
bailed it out and everything well those

891
00:32:02,549 --> 00:32:00,480
guys that lost money got their money

892
00:32:05,110 --> 00:32:02,559
back you know people like vanguard

893
00:32:06,870 --> 00:32:05,120
blackrock what is vanguard and blackrock

894
00:32:09,669 --> 00:32:06,880
doing right now well they're buying up

895
00:32:12,070 --> 00:32:09,679
residential areas in the united states

896
00:32:15,110 --> 00:32:12,080
to where they're buying tons and tons of

897
00:32:17,110 --> 00:32:15,120
residential real estate okay well what's

898
00:32:18,789 --> 00:32:17,120
going on with the actual the farms and

899
00:32:21,110 --> 00:32:18,799
the ranches and the farmland and

900
00:32:23,590 --> 00:32:21,120
everything that we have well of course

901
00:32:25,990 --> 00:32:23,600
bill gates well he's one of the major

902
00:32:27,990 --> 00:32:26,000
investors in all the fake meat companies

903
00:32:29,830 --> 00:32:28,000
that have spawned a lot of people don't

904
00:32:31,190 --> 00:32:29,840
realize a lot of this technology came

905
00:32:32,870 --> 00:32:31,200
out of israel

906
00:32:35,110 --> 00:32:32,880
and they do a lot of startups they have

907
00:32:36,950 --> 00:32:35,120
a lot of technology based around this

908
00:32:39,430 --> 00:32:36,960
and so he's got a lot of shell companies

909
00:32:41,430 --> 00:32:39,440
that he hides under his uh cascade

910
00:32:43,990 --> 00:32:41,440
investments i believe it is

911
00:32:46,710 --> 00:32:44,000
so the land grab has a lot of intentions

912
00:32:48,789 --> 00:32:46,720
a lot of intentionality behind it

913
00:32:50,789 --> 00:32:48,799
but that's once again you know gates is

914
00:32:52,549 --> 00:32:50,799
somewhat of the distraction

915
00:32:54,149 --> 00:32:52,559
while that was happening china went

916
00:32:57,110 --> 00:32:54,159
ahead and bought almost the same amount

917
00:32:59,190 --> 00:32:57,120
of land during covid and well why would

918
00:33:02,149 --> 00:32:59,200
china do that well they have billions of

919
00:33:06,230 --> 00:33:02,159
people to feed one right but then they

920
00:33:08,470 --> 00:33:06,240
can use our land to produce on our soil

921
00:33:11,350 --> 00:33:08,480
and then they can commoditize and they

922
00:33:14,310 --> 00:33:11,360
can profiteer off of everything that is

923
00:33:16,870 --> 00:33:14,320
local to us and they can take it over to

924
00:33:18,789 --> 00:33:16,880
china they can actually you know that

925
00:33:21,990 --> 00:33:18,799
land that they have they can leverage it

926
00:33:24,470 --> 00:33:22,000
for beef production hog production corn

927
00:33:26,149 --> 00:33:24,480
wheat whatever they need to do and they

928
00:33:28,630 --> 00:33:26,159
don't have to sell it to the local

929
00:33:30,789 --> 00:33:28,640
communities in america they already have

930
00:33:33,110 --> 00:33:30,799
an apparatus to where the distribution

931
00:33:34,789 --> 00:33:33,120
model is set up to sell globally anyway

932
00:33:36,549 --> 00:33:34,799
so they leverage just something that is

933
00:33:38,630 --> 00:33:36,559
already developed

934
00:33:40,710 --> 00:33:38,640
and has been engineered the last 50

935
00:33:43,110 --> 00:33:40,720
years to where if they can get that

936
00:33:46,549 --> 00:33:43,120
production model and the distribution

937
00:33:48,149 --> 00:33:46,559
model they have the exact market access

938
00:33:50,950 --> 00:33:48,159
that they can leverage that makes us

939
00:33:53,830 --> 00:33:50,960
weaker makes them stronger

940
00:33:55,830 --> 00:33:53,840
mm-hmm yeah they don't make more land so

941
00:33:57,590 --> 00:33:55,840
no they don't make more land that's for

942
00:33:59,750 --> 00:33:57,600
sure you can just get all the good land

943
00:34:01,830 --> 00:33:59,760
you're gonna win the game

944
00:34:03,909 --> 00:34:01,840
and you mention the netherlands we keep

945
00:34:05,669 --> 00:34:03,919
hearing about a fertilizer shortage we

946
00:34:07,830 --> 00:34:05,679
also hear about wheat problems due to

947
00:34:09,589 --> 00:34:07,840
what's going on in the ukraine

948
00:34:12,230 --> 00:34:09,599
can you help us understand the domino

949
00:34:13,990 --> 00:34:12,240
effect of these things and the timeline

950
00:34:16,550 --> 00:34:14,000
as to when these

951
00:34:17,349 --> 00:34:16,560
shortages are going to be noticeable to

952
00:34:19,190 --> 00:34:17,359
most

953
00:34:23,030 --> 00:34:19,200
regular consumers

954
00:34:24,950 --> 00:34:23,040
sure let's look at you know how ammonia

955
00:34:26,790 --> 00:34:24,960
uric there's certain things that are

956
00:34:28,950 --> 00:34:26,800
required to make fertilizer who makes

957
00:34:31,190 --> 00:34:28,960
fertilizer who makes ammonia

958
00:34:32,790 --> 00:34:31,200
well you know eastern europe russia

959
00:34:34,869 --> 00:34:32,800
china you know they're the biggest

960
00:34:37,430 --> 00:34:34,879
suppliers of fertilizer really that

961
00:34:38,550 --> 00:34:37,440
there is and so that got cut off a long

962
00:34:41,190 --> 00:34:38,560
time ago

963
00:34:43,829 --> 00:34:41,200
whenever i was on i embedded myself in a

964
00:34:46,069 --> 00:34:43,839
harvest company last summer i was there

965
00:34:48,470 --> 00:34:46,079
this time last year because i was doing

966
00:34:50,389 --> 00:34:48,480
a deep dive into the grain industry and

967
00:34:51,349 --> 00:34:50,399
what i saw is like we're in trouble here

968
00:34:53,750 --> 00:34:51,359
because

969
00:34:55,510 --> 00:34:53,760
what we were producing and you know the

970
00:34:58,230 --> 00:34:55,520
yields we were in a drought a little bit

971
00:35:00,069 --> 00:34:58,240
last year and it's even worse this year

972
00:35:02,630 --> 00:35:00,079
but whenever you have to rely on

973
00:35:05,349 --> 00:35:02,640
fertilizer to do your mono cropping and

974
00:35:07,109 --> 00:35:05,359
a lot of ranchers use it to grow grass

975
00:35:08,710 --> 00:35:07,119
you know so they can regen it to farming

976
00:35:10,470 --> 00:35:08,720
ranch or disgraze their cattle because

977
00:35:11,990 --> 00:35:10,480
that's how cattle get started of course

978
00:35:14,150 --> 00:35:12,000
is on grass

979
00:35:16,069 --> 00:35:14,160
so if you create a fertilizer shortage

980
00:35:17,270 --> 00:35:16,079
well what's next if you don't have

981
00:35:19,190 --> 00:35:17,280
fertilizer what do you use for

982
00:35:20,870 --> 00:35:19,200
fertilizer well you use it for grass and

983
00:35:22,790 --> 00:35:20,880
use it for grains

984
00:35:24,790 --> 00:35:22,800
and then if you can't grow your grains

985
00:35:26,230 --> 00:35:24,800
in a way to either feed your animals or

986
00:35:27,750 --> 00:35:26,240
feed your people

987
00:35:29,510 --> 00:35:27,760
then there's going to be a domino effect

988
00:35:31,910 --> 00:35:29,520
that starts happening and it's not

989
00:35:33,349 --> 00:35:31,920
instantaneous and with our short you

990
00:35:34,630 --> 00:35:33,359
know attention spans that we've now

991
00:35:36,230 --> 00:35:34,640
developed

992
00:35:37,910 --> 00:35:36,240
you know we don't understand a sequence

993
00:35:40,069 --> 00:35:37,920
of events that plays out on a global

994
00:35:42,150 --> 00:35:40,079
scale because it is a very large macro

995
00:35:44,310 --> 00:35:42,160
scale that we're looking at

996
00:35:46,630 --> 00:35:44,320
you look at commodity prices you look at

997
00:35:47,990 --> 00:35:46,640
the cost of fertilizer now it used to be

998
00:35:50,390 --> 00:35:48,000
about 200

999
00:35:54,390 --> 00:35:50,400
for i think a two ton delivery

1000
00:35:55,990 --> 00:35:54,400
fertilizer well now that's 14 12 to 1400

1001
00:35:57,750 --> 00:35:56,000
well that farmer rancher is going to say

1002
00:35:59,910 --> 00:35:57,760
i'm just not using it man i can't do it

1003
00:36:01,670 --> 00:35:59,920
i'm just not growing this year

1004
00:36:03,589 --> 00:36:01,680
and sometimes they'll get paid even not

1005
00:36:04,390 --> 00:36:03,599
to plant their crops

1006
00:36:06,710 --> 00:36:04,400
so

1007
00:36:07,990 --> 00:36:06,720
not having enough fertilizer not growing

1008
00:36:09,430 --> 00:36:08,000
enough grain

1009
00:36:10,710 --> 00:36:09,440
therefore you're not going to have the

1010
00:36:12,550 --> 00:36:10,720
livestock

1011
00:36:15,270 --> 00:36:12,560
there's a sequence of events that plays

1012
00:36:17,829 --> 00:36:15,280
out over basically from a six month to

1013
00:36:20,310 --> 00:36:17,839
an 18th month window

1014
00:36:22,390 --> 00:36:20,320
that what you do is you deplete your

1015
00:36:25,430 --> 00:36:22,400
inventories of the products that you

1016
00:36:27,589 --> 00:36:25,440
need to basically feed your societies

1017
00:36:29,910 --> 00:36:27,599
and it's coming and there's going to be

1018
00:36:32,470 --> 00:36:29,920
a prohibition against

1019
00:36:34,069 --> 00:36:32,480
the market access to food

1020
00:36:36,390 --> 00:36:34,079
and it's going to be something that has

1021
00:36:37,510 --> 00:36:36,400
been engineered it's being engineered on

1022
00:36:38,950 --> 00:36:37,520
purpose

1023
00:36:41,190 --> 00:36:38,960
and it's going to be a shock to the

1024
00:36:43,190 --> 00:36:41,200
system and whenever you have a shock to

1025
00:36:45,430 --> 00:36:43,200
the system that's whenever you basically

1026
00:36:47,349 --> 00:36:45,440
introduce a new system

1027
00:36:49,349 --> 00:36:47,359
and it's part of the overall play to

1028
00:36:51,750 --> 00:36:49,359
create this short-term food supply

1029
00:36:54,150 --> 00:36:51,760
shortage or insecurity

1030
00:36:56,150 --> 00:36:54,160
and it'll play out across you know the

1031
00:36:58,230 --> 00:36:56,160
world of course and it'll play out in

1032
00:37:00,710 --> 00:36:58,240
the cities we don't know nobody knows

1033
00:37:02,630 --> 00:37:00,720
exactly but when it happens it happens

1034
00:37:04,710 --> 00:37:02,640
pretty quick you can clean out a city

1035
00:37:06,950 --> 00:37:04,720
within two to three days

1036
00:37:09,589 --> 00:37:06,960
with food and you look at the supply

1037
00:37:11,910 --> 00:37:09,599
chain line breakdowns during covid you

1038
00:37:14,230 --> 00:37:11,920
look how they're being reassessed you

1039
00:37:15,589 --> 00:37:14,240
look at the food industrial shift that

1040
00:37:17,829 --> 00:37:15,599
is going on

1041
00:37:19,829 --> 00:37:17,839
that is part of it as well is you create

1042
00:37:22,390 --> 00:37:19,839
a little chaos and then you come in and

1043
00:37:26,150 --> 00:37:22,400
then all of a sudden you're the savior

1044
00:37:28,310 --> 00:37:26,160
and whenever you take a food industry as

1045
00:37:31,750 --> 00:37:28,320
we have it and you make it to where it's

1046
00:37:33,750 --> 00:37:31,760
so subsidized it's so centralized and

1047
00:37:35,510 --> 00:37:33,760
it's so globalized

1048
00:37:37,510 --> 00:37:35,520
then it becomes something that's very

1049
00:37:40,230 --> 00:37:37,520
cheap to produce

1050
00:37:41,910 --> 00:37:40,240
and to transport we're not out of food

1051
00:37:44,470 --> 00:37:41,920
here and we probably won't even get

1052
00:37:46,950 --> 00:37:44,480
there what we are out of though is

1053
00:37:48,550 --> 00:37:46,960
having that market access to a good food

1054
00:37:50,390 --> 00:37:48,560
supply system

1055
00:37:52,790 --> 00:37:50,400
that's what's going to be the hit unless

1056
00:37:55,510 --> 00:37:52,800
you understand who is producing your

1057
00:37:58,230 --> 00:37:55,520
food and what your market access truly

1058
00:38:00,230 --> 00:37:58,240
is or that you have options for it

1059
00:38:02,230 --> 00:38:00,240
then you're either going to be woken up

1060
00:38:03,349 --> 00:38:02,240
very quickly or you're going to be very

1061
00:38:04,950 --> 00:38:03,359
prepared

1062
00:38:07,750 --> 00:38:04,960
um

1063
00:38:10,550 --> 00:38:07,760
yes yes it's very important to as you

1064
00:38:11,349 --> 00:38:10,560
say go out and shake a rancher's hand

1065
00:38:13,829 --> 00:38:11,359
and

1066
00:38:16,390 --> 00:38:13,839
let them know you got their back so they

1067
00:38:18,069 --> 00:38:16,400
can do what they need to do and

1068
00:38:21,030 --> 00:38:18,079
you'll have the comfort of knowing that

1069
00:38:21,750 --> 00:38:21,040
you also have a good meat supply

1070
00:38:23,589 --> 00:38:21,760
but

1071
00:38:25,670 --> 00:38:23,599
i'm hearing people say i think i've had

1072
00:38:27,910 --> 00:38:25,680
two previous guests who say they think

1073
00:38:31,190 --> 00:38:27,920
this impact could come as soon as

1074
00:38:33,349 --> 00:38:31,200
september or october of this year do you

1075
00:38:35,750 --> 00:38:33,359
think that's reasonable to suggest that

1076
00:38:37,510 --> 00:38:35,760
like we'll see noticeable issues we

1077
00:38:40,069 --> 00:38:37,520
can't say how bad they'll be but

1078
00:38:40,950 --> 00:38:40,079
something clearly noticeable

1079
00:38:45,030 --> 00:38:40,960
will

1080
00:38:46,790 --> 00:38:45,040
hit us around q4 of this year

1081
00:38:48,310 --> 00:38:46,800
yeah that's always been my target window

1082
00:38:49,829 --> 00:38:48,320
last year that's what i said back in

1083
00:38:53,349 --> 00:38:49,839
october or november i said it was going

1084
00:38:54,710 --> 00:38:53,359
to be the fall of 2022 going into 2023

1085
00:38:56,630 --> 00:38:54,720
and you know

1086
00:38:58,470 --> 00:38:56,640
yes we will see it happen it's going to

1087
00:39:00,790 --> 00:38:58,480
happen in europe for sure i mean you

1088
00:39:03,030 --> 00:39:00,800
look at the netherlands let's look at

1089
00:39:05,589 --> 00:39:03,040
their food supply they're the number two

1090
00:39:06,950 --> 00:39:05,599
exporter of produce in the world

1091
00:39:08,790 --> 00:39:06,960
and well

1092
00:39:11,270 --> 00:39:08,800
they're taking that land away from them

1093
00:39:13,829 --> 00:39:11,280
they're not producing as much and so

1094
00:39:16,630 --> 00:39:13,839
you'll see touch points across the world

1095
00:39:18,310 --> 00:39:16,640
you'll see famine this year in the next

1096
00:39:21,030 --> 00:39:18,320
12 months you will see famine in this

1097
00:39:22,550 --> 00:39:21,040
world don't know where it'll be and

1098
00:39:23,829 --> 00:39:22,560
because of that famine you'll see

1099
00:39:26,790 --> 00:39:23,839
migration

1100
00:39:29,510 --> 00:39:26,800
so yeah i believe the basically the

1101
00:39:31,270 --> 00:39:29,520
spark of what we're gonna suffer through

1102
00:39:33,190 --> 00:39:31,280
or that we're gonna have to engineer our

1103
00:39:35,190 --> 00:39:33,200
own personal lives through

1104
00:39:37,109 --> 00:39:35,200
will be starting this year

1105
00:39:39,190 --> 00:39:37,119
nobody knows you know and i'm not one of

1106
00:39:41,430 --> 00:39:39,200
these persons that say it's definitive

1107
00:39:43,109 --> 00:39:41,440
but everybody that i do work with and i

1108
00:39:44,470 --> 00:39:43,119
work with some of the same people that

1109
00:39:46,069 --> 00:39:44,480
adam does

1110
00:39:48,230 --> 00:39:46,079
and i've worked with some people that

1111
00:39:51,030 --> 00:39:48,240
are actually out there right now and

1112
00:39:52,950 --> 00:39:51,040
they say this is happening and that

1113
00:39:55,510 --> 00:39:52,960
you don't mess with the people that tell

1114
00:39:56,870 --> 00:39:55,520
us but like i say you know this is what

1115
00:39:59,270 --> 00:39:56,880
i hear

1116
00:40:01,510 --> 00:39:59,280
and as much as i know and what i've been

1117
00:40:03,750 --> 00:40:01,520
doing the last three years if i had you

1118
00:40:06,150 --> 00:40:03,760
know if that damn gun to my head i'd

1119
00:40:07,829 --> 00:40:06,160
have to say well buckle up buttercup

1120
00:40:08,829 --> 00:40:07,839
because here it comes

1121
00:40:12,150 --> 00:40:08,839
mm-hmm

1122
00:40:13,990 --> 00:40:12,160
yeah it seems scary but you know people

1123
00:40:16,150 --> 00:40:14,000
have been following this show i have

1124
00:40:18,390 --> 00:40:16,160
interviewed a rancher

1125
00:40:20,069 --> 00:40:18,400
here and there for several years now

1126
00:40:21,750 --> 00:40:20,079
trying to say hey

1127
00:40:23,670 --> 00:40:21,760
why don't you just get your

1128
00:40:25,750 --> 00:40:23,680
meat from this person i've interviewed a

1129
00:40:28,150 --> 00:40:25,760
west coast an east coast and a

1130
00:40:30,230 --> 00:40:28,160
midwestern rancher all of which between

1131
00:40:32,310 --> 00:40:30,240
the three of them cover the whole united

1132
00:40:34,630 --> 00:40:32,320
states and their supply and i know of

1133
00:40:36,150 --> 00:40:34,640
course now you're doing so much in that

1134
00:40:39,109 --> 00:40:36,160
regard as well

1135
00:40:41,910 --> 00:40:39,119
and i wanted to ask you to compare and

1136
00:40:45,270 --> 00:40:41,920
contrast grass-fed regenerative beef

1137
00:40:46,870 --> 00:40:45,280
from typical corn fed grocery store beef

1138
00:40:49,829 --> 00:40:46,880
they're not all created equal what can

1139
00:40:52,310 --> 00:40:49,839
you tell us about the antibiotics the

1140
00:40:54,470 --> 00:40:52,320
additives and the things people probably

1141
00:40:57,270 --> 00:40:54,480
aren't even aware of when they see that

1142
00:40:59,109 --> 00:40:57,280
usda prime label

1143
00:41:00,710 --> 00:40:59,119
well whenever you look at regenerative

1144
00:41:03,030 --> 00:41:00,720
what does that mean well that means

1145
00:41:05,270 --> 00:41:03,040
basically from the soil up

1146
00:41:06,630 --> 00:41:05,280
you're not using any inputs that don't

1147
00:41:08,390 --> 00:41:06,640
come from the soil

1148
00:41:10,390 --> 00:41:08,400
you go from the soil to the grass to the

1149
00:41:11,910 --> 00:41:10,400
cow to the producer to the processing

1150
00:41:13,109 --> 00:41:11,920
center to your fork

1151
00:41:15,510 --> 00:41:13,119
that's something that doesn't have

1152
00:41:18,309 --> 00:41:15,520
chemicals associated with it correct

1153
00:41:21,030 --> 00:41:18,319
okay if you get into a commodity cowboy

1154
00:41:23,829 --> 00:41:21,040
i think we call them commodity cowboys

1155
00:41:26,069 --> 00:41:23,839
what everybody does or factory farming

1156
00:41:27,430 --> 00:41:26,079
some people will take it like that

1157
00:41:29,829 --> 00:41:27,440
what you do is you're going to start

1158
00:41:31,990 --> 00:41:29,839
that calf on grazing you know it'll go

1159
00:41:35,030 --> 00:41:32,000
from grass and then a certain point

1160
00:41:37,510 --> 00:41:35,040
it'll be led into a process that is fed

1161
00:41:40,150 --> 00:41:37,520
grains a lot of those grains these days

1162
00:41:42,390 --> 00:41:40,160
come from the major grain companies

1163
00:41:43,510 --> 00:41:42,400
they're you know bare monsanto stuff

1164
00:41:46,150 --> 00:41:43,520
like that

1165
00:41:48,309 --> 00:41:46,160
and so they will be fed a form of grain

1166
00:41:51,430 --> 00:41:48,319
that has been genetically modified

1167
00:41:53,510 --> 00:41:51,440
usually it is basically produced with

1168
00:41:55,109 --> 00:41:53,520
fertilizers pesticides you know as far

1169
00:41:57,109 --> 00:41:55,119
as the grain

1170
00:41:59,750 --> 00:41:57,119
a lot of times within that factory

1171
00:42:01,670 --> 00:41:59,760
farming the cattle will be injected it's

1172
00:42:03,910 --> 00:42:01,680
across the board so different that you

1173
00:42:06,309 --> 00:42:03,920
can't generalize and it'd be a

1174
00:42:08,790 --> 00:42:06,319
horrible thing for the american rancher

1175
00:42:11,270 --> 00:42:08,800
to try to generalize all this

1176
00:42:13,670 --> 00:42:11,280
but a lot of that that does happen to

1177
00:42:15,910 --> 00:42:13,680
that cow at certain points of time has

1178
00:42:17,750 --> 00:42:15,920
nothing to do with the american ranchers

1179
00:42:19,829 --> 00:42:17,760
what their protocol that they have to

1180
00:42:23,030 --> 00:42:19,839
follow or they're out of business

1181
00:42:25,750 --> 00:42:23,040
who it really is is the global corporate

1182
00:42:27,349 --> 00:42:25,760
grain companies and processing centers

1183
00:42:29,990 --> 00:42:27,359
the best thing that you can do is take

1184
00:42:33,109 --> 00:42:30,000
that cow into a level they call it you

1185
00:42:35,910 --> 00:42:33,119
know fat cow you get a fat cow you take

1186
00:42:37,829 --> 00:42:35,920
that fat cow to harvest and it needs to

1187
00:42:38,790 --> 00:42:37,839
be as big as it can well you're going to

1188
00:42:40,630 --> 00:42:38,800
pump it

1189
00:42:42,790 --> 00:42:40,640
full of whatever you can to get it to

1190
00:42:45,030 --> 00:42:42,800
that weight so they can make that money

1191
00:42:47,190 --> 00:42:45,040
and that profit you know that subsidized

1192
00:42:48,790 --> 00:42:47,200
profit based on commodity

1193
00:42:51,349 --> 00:42:48,800
consumption

1194
00:42:53,910 --> 00:42:51,359
and so that's where you know our meat

1195
00:42:55,750 --> 00:42:53,920
has gotten as a nation is because that

1196
00:42:58,309 --> 00:42:55,760
type of farming

1197
00:42:59,910 --> 00:42:58,319
as far as going the commodity route you

1198
00:43:01,829 --> 00:42:59,920
know in the beginning it wasn't a bad

1199
00:43:04,230 --> 00:43:01,839
thing it was a good thing

1200
00:43:07,670 --> 00:43:04,240
you can go really deep into you know

1201
00:43:08,630 --> 00:43:07,680
grain and you know chemical uh in gmo

1202
00:43:11,270 --> 00:43:08,640
grain

1203
00:43:13,349 --> 00:43:11,280
it's not even fit for human consumption

1204
00:43:15,270 --> 00:43:13,359
but therefore we're feeding it to our

1205
00:43:16,870 --> 00:43:15,280
cattle and then we're feeding the cattle

1206
00:43:19,829 --> 00:43:16,880
to ourselves

1207
00:43:23,430 --> 00:43:19,839
so we are consuming that unedible grain

1208
00:43:25,190 --> 00:43:23,440
in certain ways through that process

1209
00:43:26,870 --> 00:43:25,200
when i look at regenerative farming and

1210
00:43:28,230 --> 00:43:26,880
ranching i work with all kinds of

1211
00:43:30,630 --> 00:43:28,240
different regenerative farming and

1212
00:43:32,950 --> 00:43:30,640
ranching producers

1213
00:43:35,430 --> 00:43:32,960
and across the board what they do they

1214
00:43:37,430 --> 00:43:35,440
have the mindset that they are chemical

1215
00:43:39,349 --> 00:43:37,440
free and that's what it is

1216
00:43:41,510 --> 00:43:39,359
you will have to use some form of

1217
00:43:43,349 --> 00:43:41,520
antibiotics on any cow

1218
00:43:46,390 --> 00:43:43,359
especially you have something like black

1219
00:43:48,390 --> 00:43:46,400
hoof it's very common in in ranching a

1220
00:43:50,150 --> 00:43:48,400
lot of cattle will get that will you get

1221
00:43:52,309 --> 00:43:50,160
a regenerative farmer rancher that

1222
00:43:54,390 --> 00:43:52,319
basically you know he has to use some

1223
00:43:56,710 --> 00:43:54,400
form of antibiotic or any time that he

1224
00:43:58,870 --> 00:43:56,720
does have to inject that cattle

1225
00:44:00,950 --> 00:43:58,880
with some form of chemical as far as

1226
00:44:03,030 --> 00:44:00,960
antibiotic or you know it's never a

1227
00:44:04,790 --> 00:44:03,040
steroid if you're regenerative you know

1228
00:44:06,630 --> 00:44:04,800
he'll usually take that cow out and put

1229
00:44:08,390 --> 00:44:06,640
it into the factory farming market you

1230
00:44:11,150 --> 00:44:08,400
know the commodity market

1231
00:44:13,750 --> 00:44:11,160
and he'll never sell regenerative or a

1232
00:44:15,910 --> 00:44:13,760
non-regenerative meat product

1233
00:44:17,430 --> 00:44:15,920
to his consumers

1234
00:44:19,190 --> 00:44:17,440
okay this is where the big

1235
00:44:21,990 --> 00:44:19,200
misunderstanding is

1236
00:44:24,150 --> 00:44:22,000
the american producer is not the one

1237
00:44:26,950 --> 00:44:24,160
that should be judged here

1238
00:44:28,550 --> 00:44:26,960
what should be judged here is the global

1239
00:44:31,109 --> 00:44:28,560
processing centers in the grain

1240
00:44:33,750 --> 00:44:31,119
companies that perpetuate this

1241
00:44:36,390 --> 00:44:33,760
because they have control over the

1242
00:44:38,550 --> 00:44:36,400
distribution in the market access

1243
00:44:40,870 --> 00:44:38,560
and so i have ranchers like our number

1244
00:44:43,670 --> 00:44:40,880
one you know one of our biggest ranchers

1245
00:44:44,710 --> 00:44:43,680
is k c cattle out of austin texas cole

1246
00:44:47,030 --> 00:44:44,720
bolton

1247
00:44:48,150 --> 00:44:47,040
and you know he he basically came from

1248
00:44:49,910 --> 00:44:48,160
his you know

1249
00:44:51,589 --> 00:44:49,920
in texas a lot of people and especially

1250
00:44:53,430 --> 00:44:51,599
where i came from you know they grew up

1251
00:44:55,510 --> 00:44:53,440
the commodity route

1252
00:44:57,910 --> 00:44:55,520
but what he decided to do is like he was

1253
00:44:59,990 --> 00:44:57,920
going to do regenerative ranching but he

1254
00:45:01,910 --> 00:45:00,000
was going to do grass fed

1255
00:45:05,349 --> 00:45:01,920
and grass finish but he's also doing

1256
00:45:06,470 --> 00:45:05,359
grass-fed and non-gmo organic grain

1257
00:45:08,470 --> 00:45:06,480
finished

1258
00:45:11,270 --> 00:45:08,480
that way he protects himself from

1259
00:45:12,710 --> 00:45:11,280
drought from price manipulations from

1260
00:45:15,670 --> 00:45:12,720
input cost

1261
00:45:18,790 --> 00:45:15,680
so you look at all the different ways we

1262
00:45:22,150 --> 00:45:18,800
still grow the best beef in the world in

1263
00:45:24,069 --> 00:45:22,160
united states and especially in texas

1264
00:45:25,670 --> 00:45:24,079
but what's the difference is a lot of

1265
00:45:27,750 --> 00:45:25,680
times whenever we're in the united

1266
00:45:29,190 --> 00:45:27,760
states we're eating beef that was raised

1267
00:45:32,309 --> 00:45:29,200
in brazil

1268
00:45:34,550 --> 00:45:32,319
that had a stop in mexico or a cattle

1269
00:45:36,470 --> 00:45:34,560
that was raised in africa

1270
00:45:38,470 --> 00:45:36,480
had to stop somewhere else and then they

1271
00:45:39,990 --> 00:45:38,480
get processed in the united states and

1272
00:45:41,670 --> 00:45:40,000
then they get to put that stamp on it

1273
00:45:43,910 --> 00:45:41,680
usda

1274
00:45:45,829 --> 00:45:43,920
what the big deception is there is you

1275
00:45:47,829 --> 00:45:45,839
don't even know what you're eating or

1276
00:45:51,030 --> 00:45:47,839
where it came from and they hide it

1277
00:45:52,630 --> 00:45:51,040
under that guise of usda prime

1278
00:45:55,430 --> 00:45:52,640
and that has happened over a period of

1279
00:45:57,349 --> 00:45:55,440
time it used to mean something

1280
00:45:59,910 --> 00:45:57,359
but now what i'm doing with the beef

1281
00:46:02,470 --> 00:45:59,920
initiative is saying hey glad you're the

1282
00:46:04,950 --> 00:46:02,480
usda well we're the beef initiative

1283
00:46:06,710 --> 00:46:04,960
and we have a certain protocol that you

1284
00:46:09,270 --> 00:46:06,720
can definitely rely on when you know

1285
00:46:11,190 --> 00:46:09,280
exactly where your beef is coming from

1286
00:46:13,910 --> 00:46:11,200
and we've all shake their hands and you

1287
00:46:15,910 --> 00:46:13,920
can too either virtually because you're

1288
00:46:17,829 --> 00:46:15,920
coming through the beef initiative

1289
00:46:19,030 --> 00:46:17,839
or you can go out there if you're local

1290
00:46:21,109 --> 00:46:19,040
and you can go out there and meet your

1291
00:46:23,030 --> 00:46:21,119
rancher again and that's what they have

1292
00:46:25,589 --> 00:46:23,040
been stolen from

1293
00:46:27,990 --> 00:46:25,599
is the factory farming the commodity

1294
00:46:29,990 --> 00:46:28,000
cowboy they've got squeezed out they

1295
00:46:31,910 --> 00:46:30,000
don't have a voice anymore they don't

1296
00:46:34,230 --> 00:46:31,920
have a digital voice and they don't have

1297
00:46:36,870 --> 00:46:34,240
a market access voice

1298
00:46:38,710 --> 00:46:36,880
they don't have a way to where if they

1299
00:46:42,630 --> 00:46:38,720
wanted to drop out and not get their

1300
00:46:43,670 --> 00:46:42,640
meat processed by jbs cargill tyson or

1301
00:46:45,990 --> 00:46:43,680
national

1302
00:46:48,150 --> 00:46:46,000
they don't have access to a processing

1303
00:46:50,069 --> 00:46:48,160
center and so what you're seeing is

1304
00:46:52,069 --> 00:46:50,079
we're circumventing around that and

1305
00:46:52,950 --> 00:46:52,079
we're building microprocessing centers

1306
00:46:55,589 --> 00:46:52,960
again

1307
00:46:58,470 --> 00:46:55,599
and that's the key right there the key

1308
00:47:01,030 --> 00:46:58,480
big bottleneck to our nutrition and to

1309
00:47:02,150 --> 00:47:01,040
basically go to a more clean route of

1310
00:47:04,230 --> 00:47:02,160
your food

1311
00:47:06,870 --> 00:47:04,240
is the microprocessing centers it's not

1312
00:47:08,069 --> 00:47:06,880
these big 100 million dollar processing

1313
00:47:09,589 --> 00:47:08,079
centers that we're trying to compete

1314
00:47:12,069 --> 00:47:09,599
with jbs

1315
00:47:14,150 --> 00:47:12,079
no it's each little processing center

1316
00:47:16,309 --> 00:47:14,160
that already used to exist in every

1317
00:47:18,470 --> 00:47:16,319
county across the united states just

1318
00:47:20,790 --> 00:47:18,480
like in texas

1319
00:47:22,710 --> 00:47:20,800
and texas is a great place for this kind

1320
00:47:24,470 --> 00:47:22,720
of thing i've been considering moving to

1321
00:47:27,190 --> 00:47:24,480
many different states texas is on the

1322
00:47:29,510 --> 00:47:27,200
list no income tax and even though

1323
00:47:31,750 --> 00:47:29,520
property tax can be expensive you got

1324
00:47:34,790 --> 00:47:31,760
the homestead exemption and you have

1325
00:47:37,670 --> 00:47:34,800
exemptions for livestock on your land

1326
00:47:39,829 --> 00:47:37,680
and then i've also found several mobile

1327
00:47:41,750 --> 00:47:39,839
butchers so i'm not trying to get in

1328
00:47:44,309 --> 00:47:41,760
over my head here and stuff i don't

1329
00:47:45,829 --> 00:47:44,319
understand that's really complex and

1330
00:47:48,550 --> 00:47:45,839
difficult to do

1331
00:47:51,349 --> 00:47:48,560
but you know if i had some land and some

1332
00:47:53,990 --> 00:47:51,359
pigs on there eating the grass living a

1333
00:47:55,910 --> 00:47:54,000
pretty natural life i could call a

1334
00:47:56,870 --> 00:47:55,920
mobile processor

1335
00:47:59,750 --> 00:47:56,880
and

1336
00:48:01,670 --> 00:47:59,760
kind of raise my own hog in a sense

1337
00:48:04,390 --> 00:48:01,680
and that's something that's kind of

1338
00:48:07,349 --> 00:48:04,400
unique to texas and there's also

1339
00:48:09,190 --> 00:48:07,359
policies and laws around

1340
00:48:11,270 --> 00:48:09,200
processing that

1341
00:48:13,510 --> 00:48:11,280
that are protected that other states

1342
00:48:15,750 --> 00:48:13,520
don't have right talk to us about

1343
00:48:18,870 --> 00:48:15,760
those things why the texas

1344
00:48:20,790 --> 00:48:18,880
culture and government and policies are

1345
00:48:23,510 --> 00:48:20,800
different from a lot of other states

1346
00:48:25,910 --> 00:48:23,520
where you really can't do this stuff

1347
00:48:27,990 --> 00:48:25,920
yeah what you have is

1348
00:48:29,589 --> 00:48:28,000
you have the usda certification in

1349
00:48:31,349 --> 00:48:29,599
processing right

1350
00:48:33,990 --> 00:48:31,359
what that allows you to do is you can

1351
00:48:35,990 --> 00:48:34,000
sell beef nationally and so that gives

1352
00:48:37,670 --> 00:48:36,000
you the stamp of approval right so

1353
00:48:39,829 --> 00:48:37,680
that's a certain certification if you're

1354
00:48:41,670 --> 00:48:39,839
going to be a processor and we'll talk

1355
00:48:43,670 --> 00:48:41,680
about the sizes of processors all the

1356
00:48:45,990 --> 00:48:43,680
way from mobile all the way up into you

1357
00:48:48,390 --> 00:48:46,000
know 500 cal a day

1358
00:48:50,470 --> 00:48:48,400
so in texas you also have the texas

1359
00:48:52,069 --> 00:48:50,480
certification and there's a lot of other

1360
00:48:54,390 --> 00:48:52,079
states that do this

1361
00:48:56,710 --> 00:48:54,400
but what you means is that you can sell

1362
00:48:59,589 --> 00:48:56,720
in the state of texas and you can sell

1363
00:49:01,670 --> 00:48:59,599
basically to the surrounding states

1364
00:49:04,630 --> 00:49:01,680
and so you don't have to be usda your

1365
00:49:06,870 --> 00:49:04,640
texas certification is your usda within

1366
00:49:08,390 --> 00:49:06,880
your region within your state of being

1367
00:49:11,589 --> 00:49:08,400
able to sell to

1368
00:49:14,230 --> 00:49:11,599
so by saying that texas acts like a

1369
00:49:17,109 --> 00:49:14,240
shield against the usda saying hey we

1370
00:49:19,030 --> 00:49:17,119
approve this over here like my processor

1371
00:49:21,910 --> 00:49:19,040
up in the texas panhandle justin

1372
00:49:24,470 --> 00:49:21,920
trammell of panhandle meets see he's a

1373
00:49:27,750 --> 00:49:24,480
texas certified processing center he's a

1374
00:49:30,150 --> 00:49:27,760
micro processing center column avatar he

1375
00:49:32,309 --> 00:49:30,160
does about 30 a week that his is his

1376
00:49:34,230 --> 00:49:32,319
capacity

1377
00:49:37,190 --> 00:49:34,240
by saying that he's really only trying

1378
00:49:39,510 --> 00:49:37,200
to feed around a 60 to 80 mile radius

1379
00:49:42,069 --> 00:49:39,520
that is his consumer demand that he

1380
00:49:45,670 --> 00:49:42,079
takes care of it's localized it's

1381
00:49:48,870 --> 00:49:45,680
community based it's a food shed and he

1382
00:49:51,030 --> 00:49:48,880
is thriving right now and you know what

1383
00:49:53,190 --> 00:49:51,040
he did is he started up from the ground

1384
00:49:55,430 --> 00:49:53,200
up and he built his own processing

1385
00:49:58,870 --> 00:49:55,440
center and he went through

1386
00:50:00,790 --> 00:49:58,880
and basically whenever he got inspected

1387
00:50:04,309 --> 00:50:00,800
and he got passed

1388
00:50:07,349 --> 00:50:04,319
well now he has precedence he has usda

1389
00:50:09,829 --> 00:50:07,359
precedence and he has texas precedence

1390
00:50:11,910 --> 00:50:09,839
and by doing that that's very hard to

1391
00:50:14,390 --> 00:50:11,920
achieve in the united states right now

1392
00:50:16,470 --> 00:50:14,400
because what they did is all he did was

1393
00:50:17,670 --> 00:50:16,480
mirror what we used to do in the united

1394
00:50:19,990 --> 00:50:17,680
states

1395
00:50:20,790 --> 00:50:20,000
well what changed is we went into this

1396
00:50:26,710 --> 00:50:20,800
big

1397
00:50:29,349 --> 00:50:26,720
processing 3000 to five thousand cattle

1398
00:50:31,430 --> 00:50:29,359
a day out of one processing center

1399
00:50:33,030 --> 00:50:31,440
okay that's the global market that i'm

1400
00:50:35,190 --> 00:50:33,040
talking about

1401
00:50:37,349 --> 00:50:35,200
well they don't know how to basically

1402
00:50:39,990 --> 00:50:37,359
most states don't know how to go back

1403
00:50:41,270 --> 00:50:40,000
and scale down that's a big problem

1404
00:50:42,950 --> 00:50:41,280
texas does

1405
00:50:44,790 --> 00:50:42,960
and so what we've done within the beef

1406
00:50:46,470 --> 00:50:44,800
initiative we've created the beef and

1407
00:50:47,990 --> 00:50:46,480
it's about a two year plan that we've

1408
00:50:49,910 --> 00:50:48,000
been working on

1409
00:50:51,750 --> 00:50:49,920
and it had a road map from the very

1410
00:50:53,670 --> 00:50:51,760
beginning but it's the beef initiative

1411
00:50:55,750 --> 00:50:53,680
association council

1412
00:50:57,430 --> 00:50:55,760
and what we're doing is we're opening

1413
00:51:00,349 --> 00:50:57,440
the door for people in the state of

1414
00:51:02,630 --> 00:51:00,359
texas right now if you want to open up a

1415
00:51:05,510 --> 00:51:02,640
microprocessing center we have proof of

1416
00:51:07,750 --> 00:51:05,520
work we have usda precedence and we have

1417
00:51:11,030 --> 00:51:07,760
texas presidents from the ground up to

1418
00:51:12,870 --> 00:51:11,040
the last inspection we will advise you

1419
00:51:15,589 --> 00:51:12,880
so where you can understand what you're

1420
00:51:17,589 --> 00:51:15,599
up against how to circumvent around the

1421
00:51:19,030 --> 00:51:17,599
regulations and the inspections that are

1422
00:51:21,349 --> 00:51:19,040
coming your way

1423
00:51:23,589 --> 00:51:21,359
so we're bringing education into the law

1424
00:51:25,589 --> 00:51:23,599
itself saying we know how to do this

1425
00:51:27,349 --> 00:51:25,599
better than you now and so you have to

1426
00:51:29,910 --> 00:51:27,359
pay attention to us

1427
00:51:31,990 --> 00:51:29,920
and so cole bolton down in central texas

1428
00:51:33,990 --> 00:51:32,000
well he's done the same thing

1429
00:51:35,589 --> 00:51:34,000
so he's opening his processing center

1430
00:51:37,910 --> 00:51:35,599
this next month

1431
00:51:40,069 --> 00:51:37,920
and he's going to process about 250

1432
00:51:42,230 --> 00:51:40,079
cattle a day well he's the number one

1433
00:51:45,910 --> 00:51:42,240
supplier for the beef initiative so our

1434
00:51:47,589 --> 00:51:45,920
volume is about to explode tenfold to

1435
00:51:48,950 --> 00:51:47,599
where we can actually start feeding a

1436
00:51:51,109 --> 00:51:48,960
nation again

1437
00:51:53,349 --> 00:51:51,119
but by saying that coal doesn't want to

1438
00:51:55,270 --> 00:51:53,359
feed a nation we will in the beginning

1439
00:51:57,510 --> 00:51:55,280
because that's the demand right now we

1440
00:51:59,430 --> 00:51:57,520
want to feed the 48 states

1441
00:52:01,670 --> 00:51:59,440
but what he wants to do he wants to

1442
00:52:03,990 --> 00:52:01,680
scale back towards we're just feeding

1443
00:52:06,630 --> 00:52:04,000
texas and the surrounding states and

1444
00:52:09,670 --> 00:52:06,640
we're going to bring in other states to

1445
00:52:12,150 --> 00:52:09,680
where we can do california we can do

1446
00:52:14,870 --> 00:52:12,160
florida we can do washington we can do

1447
00:52:16,630 --> 00:52:14,880
wyoming we can do oklahoma you know

1448
00:52:18,710 --> 00:52:16,640
these other states tennessee i have a

1449
00:52:22,069 --> 00:52:18,720
headquarters in tennessee in nashville

1450
00:52:24,150 --> 00:52:22,079
now i have a headquarters in colorado

1451
00:52:26,309 --> 00:52:24,160
so we're building out those nodes to

1452
00:52:27,670 --> 00:52:26,319
where what we're looking at is what is

1453
00:52:30,309 --> 00:52:27,680
our access

1454
00:52:32,309 --> 00:52:30,319
to processing centers for the future to

1455
00:52:34,790 --> 00:52:32,319
where like in the state of texas justin

1456
00:52:37,030 --> 00:52:34,800
and i and cole were saying we want a

1457
00:52:40,069 --> 00:52:37,040
processing center in every county in the

1458
00:52:41,270 --> 00:52:40,079
state of texas we have 254 counties

1459
00:52:43,030 --> 00:52:41,280
that's pretty

1460
00:52:45,349 --> 00:52:43,040
pretty big dream in here but actually

1461
00:52:47,829 --> 00:52:45,359
that's exactly where we came from every

1462
00:52:50,309 --> 00:52:47,839
county did have a processing center and

1463
00:52:52,390 --> 00:52:50,319
so we're going to be basically creating

1464
00:52:54,950 --> 00:52:52,400
a hornet's nest of processing centers

1465
00:52:56,309 --> 00:52:54,960
this next decade that's how we fight

1466
00:52:59,990 --> 00:52:56,319
against this

1467
00:53:02,390 --> 00:53:00,000
ah i love it it is so complicated

1468
00:53:04,710 --> 00:53:02,400
there's many layers many steps and you

1469
00:53:05,750 --> 00:53:04,720
are hitting all of them and trying to

1470
00:53:07,910 --> 00:53:05,760
just

1471
00:53:11,430 --> 00:53:07,920
cut through all the that would

1472
00:53:14,230 --> 00:53:11,440
stop people from accessing their food or

1473
00:53:16,710 --> 00:53:14,240
producing food if that's the side of the

1474
00:53:19,990 --> 00:53:16,720
coin people want to be on and it's just

1475
00:53:22,230 --> 00:53:20,000
like so so impressive and

1476
00:53:25,349 --> 00:53:22,240
i mean you're really leaving a mark

1477
00:53:27,670 --> 00:53:25,359
on on america right now and it's

1478
00:53:30,150 --> 00:53:27,680
just mind-boggling to me how many people

1479
00:53:32,470 --> 00:53:30,160
are out there totally ignorant that this

1480
00:53:34,230 --> 00:53:32,480
is even needed and then like you're

1481
00:53:35,589 --> 00:53:34,240
gonna be right there when they do need

1482
00:53:38,790 --> 00:53:35,599
it and it's because you've done this

1483
00:53:42,630 --> 00:53:38,800
work for several years i'm curious our

1484
00:53:44,710 --> 00:53:42,640
regenerative agriculture systems immune

1485
00:53:47,349 --> 00:53:44,720
or at least less affected by the

1486
00:53:49,510 --> 00:53:47,359
fertilizer problem

1487
00:53:51,349 --> 00:53:49,520
yeah well let's look at today in texas

1488
00:53:54,829 --> 00:53:51,359
you know we're going through a massive

1489
00:53:57,750 --> 00:53:54,839
drought right now okay yeah and you know

1490
00:53:59,990 --> 00:53:57,760
regenerative farmer rancher animal

1491
00:54:02,470 --> 00:54:00,000
producers you call them grass farmers

1492
00:54:04,549 --> 00:54:02,480
they they all go by different titles so

1493
00:54:06,069 --> 00:54:04,559
you don't want to disrespect any of them

1494
00:54:07,910 --> 00:54:06,079
but you look at the drought that we're

1495
00:54:10,069 --> 00:54:07,920
suffering through you know there's a lot

1496
00:54:12,069 --> 00:54:10,079
of guys out there that do regenerative

1497
00:54:13,589 --> 00:54:12,079
and sometimes you can call them a hobby

1498
00:54:15,510 --> 00:54:13,599
farmer rancher

1499
00:54:17,829 --> 00:54:15,520
you know and they do they rely on good

1500
00:54:19,510 --> 00:54:17,839
weather they rely on good rains you know

1501
00:54:21,670 --> 00:54:19,520
they let the cattle graze they let the

1502
00:54:23,109 --> 00:54:21,680
cattle have a really good life well

1503
00:54:24,470 --> 00:54:23,119
maybe this year they're going to be a

1504
00:54:26,549 --> 00:54:24,480
little bit suspect

1505
00:54:28,470 --> 00:54:26,559
of you know the drought because that's

1506
00:54:30,150 --> 00:54:28,480
going to basically squeeze them

1507
00:54:32,390 --> 00:54:30,160
and everybody has this thing that

1508
00:54:34,390 --> 00:54:32,400
ranchers are rich so they're not rich

1509
00:54:36,230 --> 00:54:34,400
man they're just making every cycle that

1510
00:54:37,750 --> 00:54:36,240
they can because they love doing what

1511
00:54:41,190 --> 00:54:37,760
they're doing

1512
00:54:44,069 --> 00:54:41,200
regenerative yes they are vulnerable in

1513
00:54:45,589 --> 00:54:44,079
certain ways they're vulnerable to the

1514
00:54:48,309 --> 00:54:45,599
elements

1515
00:54:50,470 --> 00:54:48,319
more so than anybody right

1516
00:54:52,630 --> 00:54:50,480
they're less vulnerable to the

1517
00:54:54,390 --> 00:54:52,640
deceptions into the global chemical

1518
00:54:57,030 --> 00:54:54,400
companies and everything they don't have

1519
00:54:59,990 --> 00:54:57,040
to rely on all those input costs

1520
00:55:02,710 --> 00:55:00,000
so therefore they have more wiggle room

1521
00:55:04,950 --> 00:55:02,720
but by saying that the proof of work has

1522
00:55:07,910 --> 00:55:04,960
to be a little bit deeper than maybe

1523
00:55:09,750 --> 00:55:07,920
you'd say a commodity cowboy that can go

1524
00:55:11,510 --> 00:55:09,760
and knows that he's got a year's worth

1525
00:55:13,349 --> 00:55:11,520
of grain and he's going to be able to

1526
00:55:14,390 --> 00:55:13,359
use that grain to finish off his herd

1527
00:55:15,829 --> 00:55:14,400
that year

1528
00:55:17,670 --> 00:55:15,839
so you know you've got to put it in

1529
00:55:20,069 --> 00:55:17,680
perspective once again

1530
00:55:22,069 --> 00:55:20,079
and look at a regenerative and rancher

1531
00:55:23,349 --> 00:55:22,079
make sure that they had like cole bolton

1532
00:55:25,990 --> 00:55:23,359
he's got his

1533
00:55:27,670 --> 00:55:26,000
regenerative commodities lined up he

1534
00:55:30,150 --> 00:55:27,680
planned ahead he's been doing this a

1535
00:55:31,430 --> 00:55:30,160
while then you got guys who's like well

1536
00:55:33,430 --> 00:55:31,440
i'm going to go ahead and take my cattle

1537
00:55:35,510 --> 00:55:33,440
to the market this year drought year i'm

1538
00:55:37,030 --> 00:55:35,520
going to drop out and you see these

1539
00:55:39,109 --> 00:55:37,040
videos like oh my god everybody's

1540
00:55:41,030 --> 00:55:39,119
selling all of their cattle well let's

1541
00:55:42,630 --> 00:55:41,040
put it in perspective

1542
00:55:44,630 --> 00:55:42,640
that one video that was out there on the

1543
00:55:46,150 --> 00:55:44,640
internet you know for a while that

1544
00:55:47,109 --> 00:55:46,160
everybody's been you know parroting

1545
00:55:49,109 --> 00:55:47,119
about

1546
00:55:50,870 --> 00:55:49,119
well let's look at that city let's look

1547
00:55:52,789 --> 00:55:50,880
at that town well they usually have two

1548
00:55:55,190 --> 00:55:52,799
auctions a week well that week that they

1549
00:55:57,430 --> 00:55:55,200
had that big line of trucks and you can

1550
00:56:00,470 --> 00:55:57,440
look all the trailers had two to three

1551
00:56:02,309 --> 00:56:00,480
cattle and it wasn't massive cattle's

1552
00:56:04,150 --> 00:56:02,319
that were being sold off but there was

1553
00:56:06,309 --> 00:56:04,160
only one auction that week we are in a

1554
00:56:07,910 --> 00:56:06,319
drought a lot of them probably saying

1555
00:56:09,430 --> 00:56:07,920
hey i'm just not going to suffer through

1556
00:56:11,510 --> 00:56:09,440
this drought anymore i don't want to

1557
00:56:13,430 --> 00:56:11,520
have to buy anymore or i don't have

1558
00:56:15,829 --> 00:56:13,440
market access to hay

1559
00:56:17,829 --> 00:56:15,839
so you have to really know the ranching

1560
00:56:19,750 --> 00:56:17,839
industry to be able to speak to it or

1561
00:56:22,069 --> 00:56:19,760
really to have an opinion saying hey

1562
00:56:24,470 --> 00:56:22,079
this is exactly what's going on

1563
00:56:25,670 --> 00:56:24,480
i don't see that being a big problem

1564
00:56:28,230 --> 00:56:25,680
right now there's going to be some

1565
00:56:30,230 --> 00:56:28,240
regenerative that suffers because if you

1566
00:56:31,589 --> 00:56:30,240
have a regenerative cow that's not taken

1567
00:56:33,990 --> 00:56:31,599
to weight but then you're going to have

1568
00:56:37,030 --> 00:56:34,000
people that are processing that cow and

1569
00:56:38,789 --> 00:56:37,040
it's only a 600 weight cattle man that

1570
00:56:41,109 --> 00:56:38,799
beef is not going to be good that's not

1571
00:56:43,030 --> 00:56:41,119
good for the regenerative market

1572
00:56:44,789 --> 00:56:43,040
and so that works against regenerative

1573
00:56:46,470 --> 00:56:44,799
farming and ranching because you don't

1574
00:56:49,109 --> 00:56:46,480
have people that are doing it somebody

1575
00:56:51,349 --> 00:56:49,119
like justin trammell cobalt and jason

1576
00:56:53,750 --> 00:56:51,359
rick up in colorado

1577
00:56:55,430 --> 00:56:53,760
scott hauck out in colorado as well some

1578
00:56:56,829 --> 00:56:55,440
of the top four of the you know guys

1579
00:56:58,630 --> 00:56:56,839
that i'm working with currently right

1580
00:57:00,950 --> 00:56:58,640
now so

1581
00:57:02,950 --> 00:57:00,960
it's such a universe within the universe

1582
00:57:05,430 --> 00:57:02,960
of the beef industry

1583
00:57:07,589 --> 00:57:05,440
and that's one of the most valuable

1584
00:57:09,030 --> 00:57:07,599
aspects of the beef initiative is that

1585
00:57:11,109 --> 00:57:09,040
we look at everything we look at the

1586
00:57:13,190 --> 00:57:11,119
full spectrum we're just not parroting

1587
00:57:15,109 --> 00:57:13,200
the fear porn what we're doing is like

1588
00:57:17,349 --> 00:57:15,119
hey this is really what's going on

1589
00:57:19,109 --> 00:57:17,359
what's really going on is the american

1590
00:57:20,549 --> 00:57:19,119
rapture has lost 40 percent of its

1591
00:57:21,829 --> 00:57:20,559
ranching land and nobody's paying

1592
00:57:24,150 --> 00:57:21,839
attention to it

1593
00:57:27,670 --> 00:57:24,160
what's really going on during covid we

1594
00:57:30,390 --> 00:57:27,680
lived in abundance and basically jbs

1595
00:57:32,549 --> 00:57:30,400
price fixed and manipulated prices to

1596
00:57:34,710 --> 00:57:32,559
the tune of 500 million dollars worth of

1597
00:57:36,789 --> 00:57:34,720
profit and they were on they settled out

1598
00:57:39,349 --> 00:57:36,799
of court for only 56 million dollars in

1599
00:57:41,750 --> 00:57:39,359
a fine well how did that happen well our

1600
00:57:43,510 --> 00:57:41,760
consumer demand happened and we're okay

1601
00:57:45,430 --> 00:57:43,520
with it and we don't raise enough

1602
00:57:47,670 --> 00:57:45,440
about it and the ranchers have been

1603
00:57:50,390 --> 00:57:47,680
trying to tell us for a while now we've

1604
00:57:51,510 --> 00:57:50,400
got a problem going on here and we need

1605
00:57:53,430 --> 00:57:51,520
some help

1606
00:57:55,190 --> 00:57:53,440
and we need a voice again we need you

1607
00:57:57,109 --> 00:57:55,200
guys to listen well how do you listen

1608
00:57:58,870 --> 00:57:57,119
well you go and you shake my hand and

1609
00:58:02,309 --> 00:57:58,880
let me sell you some beef

1610
00:58:04,549 --> 00:58:02,319
let's quit relying on costco or or this

1611
00:58:06,630 --> 00:58:04,559
online type of shopping boxes that you

1612
00:58:09,030 --> 00:58:06,640
can buy now the beef doesn't even come

1613
00:58:11,030 --> 00:58:09,040
from the united states right and so

1614
00:58:12,950 --> 00:58:11,040
knowing where your beef comes from

1615
00:58:14,549 --> 00:58:12,960
knowing that you should create a new

1616
00:58:16,710 --> 00:58:14,559
consumer demand

1617
00:58:18,870 --> 00:58:16,720
you eliminate all the deceptions the

1618
00:58:20,150 --> 00:58:18,880
conspiracies and you go okay this is

1619
00:58:22,950 --> 00:58:20,160
really what's going on in our food

1620
00:58:24,950 --> 00:58:22,960
supply i don't feel food insecure i feel

1621
00:58:27,829 --> 00:58:24,960
very empowered right now because i know

1622
00:58:29,510 --> 00:58:27,839
exactly the truth and then how i can

1623
00:58:30,870 --> 00:58:29,520
move forward

1624
00:58:32,230 --> 00:58:30,880
well said

1625
00:58:34,549 --> 00:58:32,240
and so

1626
00:58:37,670 --> 00:58:34,559
in terms of what you guys are doing

1627
00:58:39,670 --> 00:58:37,680
one component is networking

1628
00:58:41,750 --> 00:58:39,680
regenerative ranchers that are already

1629
00:58:45,270 --> 00:58:41,760
kind of doing it that way and you're

1630
00:58:46,150 --> 00:58:45,280
kind of becoming a central hub for them

1631
00:58:48,870 --> 00:58:46,160
and

1632
00:58:50,710 --> 00:58:48,880
that's a beautiful thing are you also

1633
00:58:53,270 --> 00:58:50,720
seems like you are but it just seems

1634
00:58:54,630 --> 00:58:53,280
like it'd be more of a difficult task

1635
00:58:57,910 --> 00:58:54,640
approaching

1636
00:58:59,829 --> 00:58:57,920
these mono crop farmers who are kind of

1637
00:59:01,829 --> 00:58:59,839
stuck in the system and showing them a

1638
00:59:04,470 --> 00:59:01,839
better way if they own their land i

1639
00:59:06,950 --> 00:59:04,480
assume once they're out of contract they

1640
00:59:08,870 --> 00:59:06,960
can do whatever they want to do but are

1641
00:59:10,870 --> 00:59:08,880
you having success in

1642
00:59:12,870 --> 00:59:10,880
actually converting

1643
00:59:14,230 --> 00:59:12,880
to this new way for people who are kind

1644
00:59:16,470 --> 00:59:14,240
of stuck in the old way or the

1645
00:59:19,109 --> 00:59:16,480
industrial way i should say

1646
00:59:20,789 --> 00:59:19,119
yeah i mean like i said this is a low

1647
00:59:22,150 --> 00:59:20,799
time preference you know we didn't get

1648
00:59:24,230 --> 00:59:22,160
here overnight

1649
00:59:26,069 --> 00:59:24,240
but we can recover a lot quicker than

1650
00:59:29,270 --> 00:59:26,079
people think and

1651
00:59:31,670 --> 00:59:29,280
me being from texas texas cowboy mindset

1652
00:59:33,750 --> 00:59:31,680
and you know beef of course you know i

1653
00:59:35,750 --> 00:59:33,760
really started off with you know let's

1654
00:59:37,910 --> 00:59:35,760
look at the cattle rancher let's look at

1655
00:59:40,549 --> 00:59:37,920
pure animal protein first

1656
00:59:42,950 --> 00:59:40,559
and that's a great case study and it's a

1657
00:59:43,829 --> 00:59:42,960
great way to showcase your proof of work

1658
00:59:45,829 --> 00:59:43,839
right

1659
00:59:47,910 --> 00:59:45,839
because you do have a cow an individual

1660
00:59:49,190 --> 00:59:47,920
cow that you can piece and then you can

1661
00:59:50,950 --> 00:59:49,200
actually really

1662
00:59:53,430 --> 00:59:50,960
really people can see that tangible

1663
00:59:55,829 --> 00:59:53,440
aspect of that cow in the whole life

1664
00:59:58,870 --> 00:59:55,839
cycle of it the harvesting the delivery

1665
01:00:01,109 --> 00:59:58,880
of everything you look at mono cropping

1666
01:00:02,870 --> 01:00:01,119
and everything there is a movement going

1667
01:00:05,910 --> 01:00:02,880
on there's a lot of ways that people are

1668
01:00:07,829 --> 01:00:05,920
looking at producing produce you know

1669
01:00:10,390 --> 01:00:07,839
from vegetables and everything you look

1670
01:00:12,549 --> 01:00:10,400
at california and how they do things out

1671
01:00:15,270 --> 01:00:12,559
in california how california really is

1672
01:00:17,270 --> 01:00:15,280
the bread basket you know for produce in

1673
01:00:18,710 --> 01:00:17,280
the united states right now

1674
01:00:20,069 --> 01:00:18,720
always has been people just don't

1675
01:00:22,309 --> 01:00:20,079
realize it

1676
01:00:24,549 --> 01:00:22,319
of course everybody's looking at it if

1677
01:00:26,549 --> 01:00:24,559
they have the means and a lot of them

1678
01:00:28,069 --> 01:00:26,559
don't want to change because they have a

1679
01:00:30,150 --> 01:00:28,079
good life they're doing it and they're

1680
01:00:31,910 --> 01:00:30,160
doing it in a very responsible way up to

1681
01:00:33,270 --> 01:00:31,920
the point to where they can

1682
01:00:34,950 --> 01:00:33,280
and that's once again we can't

1683
01:00:37,109 --> 01:00:34,960
generalize here

1684
01:00:39,589 --> 01:00:37,119
the beef initiative is about pure animal

1685
01:00:41,589 --> 01:00:39,599
protein beef texas beef in the beginning

1686
01:00:43,910 --> 01:00:41,599
right now it's a national thing it's

1687
01:00:46,309 --> 01:00:43,920
becoming a global thing but it really

1688
01:00:48,950 --> 01:00:46,319
comes down to how do we do pure food

1689
01:00:51,990 --> 01:00:48,960
again and so yeah we're expanding out

1690
01:00:53,990 --> 01:00:52,000
the knowledge base and as far as the uh

1691
01:00:56,230 --> 01:00:54,000
the protocol itself

1692
01:00:57,589 --> 01:00:56,240
it is expanding out and i i think that

1693
01:00:59,829 --> 01:00:57,599
you know i'm trying to get over to the

1694
01:01:01,270 --> 01:00:59,839
netherlands here as soon as possible i

1695
01:01:02,789 --> 01:01:01,280
don't know exactly when it been it won't

1696
01:01:03,670 --> 01:01:02,799
put probably to be this year i'm not for

1697
01:01:06,630 --> 01:01:03,680
sure

1698
01:01:08,390 --> 01:01:06,640
but i i'm going to australia in january

1699
01:01:09,990 --> 01:01:08,400
and so we've got people in australia

1700
01:01:11,589 --> 01:01:10,000
that are wanting to be part of the beef

1701
01:01:14,390 --> 01:01:11,599
initiative and so we're going to have a

1702
01:01:16,230 --> 01:01:14,400
couple of events over there so

1703
01:01:18,630 --> 01:01:16,240
this is something that we started in

1704
01:01:20,630 --> 01:01:18,640
texas but it is going to go global

1705
01:01:22,150 --> 01:01:20,640
because this is a global issue

1706
01:01:24,390 --> 01:01:22,160
and we have to understand that we have

1707
01:01:25,829 --> 01:01:24,400
to look at it you know it's open sourced

1708
01:01:27,990 --> 01:01:25,839
it's something that doesn't have any

1709
01:01:30,069 --> 01:01:28,000
boundaries it doesn't have any borders

1710
01:01:32,789 --> 01:01:30,079
but what it does it has a mindset to get

1711
01:01:34,789 --> 01:01:32,799
back to where we were once upon a time

1712
01:01:37,030 --> 01:01:34,799
that actually did give us a strength to

1713
01:01:38,710 --> 01:01:37,040
be able to give us the life that we you

1714
01:01:40,870 --> 01:01:38,720
and i live right now

1715
01:01:42,789 --> 01:01:40,880
it didn't come from basically our

1716
01:01:44,870 --> 01:01:42,799
grandparents consuming the type of food

1717
01:01:49,750 --> 01:01:44,880
that they did they did it with clean

1718
01:01:54,789 --> 01:01:52,549
yeah i just am so impressed with how

1719
01:01:57,430 --> 01:01:54,799
effective you have been it's like a lot

1720
01:01:59,829 --> 01:01:57,440
of us especially people like me

1721
01:02:02,789 --> 01:01:59,839
have been complaining about there being

1722
01:02:05,030 --> 01:02:02,799
a problem here for a while right and

1723
01:02:06,390 --> 01:02:05,040
just waiting for someone to come along

1724
01:02:08,309 --> 01:02:06,400
and really

1725
01:02:11,109 --> 01:02:08,319
light the fire like you have it's just

1726
01:02:13,589 --> 01:02:11,119
so impressive and you've done events

1727
01:02:14,789 --> 01:02:13,599
from colorado to

1728
01:02:17,190 --> 01:02:14,799
tennessee

1729
01:02:19,270 --> 01:02:17,200
obviously this is all contributing to

1730
01:02:20,870 --> 01:02:19,280
the network building but

1731
01:02:22,470 --> 01:02:20,880
tell people a little bit about the

1732
01:02:24,950 --> 01:02:22,480
events that you have had and the events

1733
01:02:26,630 --> 01:02:24,960
you plan to have sure

1734
01:02:28,390 --> 01:02:26,640
man they're cr

1735
01:02:31,190 --> 01:02:28,400
and i didn't know anything about events

1736
01:02:33,190 --> 01:02:31,200
or they're hard i'll tell you that

1737
01:02:36,230 --> 01:02:33,200
i'm getting i'm getting learnt

1738
01:02:38,230 --> 01:02:36,240
but anyways to say that our first one

1739
01:02:40,390 --> 01:02:38,240
was in kerrville you know it was down

1740
01:02:42,390 --> 01:02:40,400
there in central texas

1741
01:02:44,390 --> 01:02:42,400
and that was the first one and it was a

1742
01:02:47,270 --> 01:02:44,400
great turnout and then we just had one

1743
01:02:49,510 --> 01:02:47,280
in colorado last month in july

1744
01:02:51,430 --> 01:02:49,520
and you know once again man everybody

1745
01:02:53,750 --> 01:02:51,440
that came there was a three-day event

1746
01:02:56,470 --> 01:02:53,760
nobody wanted to leave it's like man a

1747
01:02:58,630 --> 01:02:56,480
new call to action right a new awareness

1748
01:03:00,390 --> 01:02:58,640
and we had ranchers we had bitcoiners we

1749
01:03:02,150 --> 01:03:00,400
had local community

1750
01:03:04,309 --> 01:03:02,160
everybody's understanding that this is

1751
01:03:06,549 --> 01:03:04,319
based on value for value this is like a

1752
01:03:08,390 --> 01:03:06,559
new international lifestyle

1753
01:03:10,230 --> 01:03:08,400
adam and i have actually talked about

1754
01:03:12,150 --> 01:03:10,240
that people just don't understand this

1755
01:03:14,150 --> 01:03:12,160
is the new lifestyle that you're craving

1756
01:03:15,910 --> 01:03:14,160
for and so what i'm trying to get people

1757
01:03:17,829 --> 01:03:15,920
to understand is these conferences

1758
01:03:19,510 --> 01:03:17,839
aren't these dry little stupid

1759
01:03:22,230 --> 01:03:19,520
conferences where you got you know

1760
01:03:24,470 --> 01:03:22,240
powerpoints and you know screens these

1761
01:03:26,630 --> 01:03:24,480
are interactive you're getting market

1762
01:03:28,549 --> 01:03:26,640
access to some intelligence that you

1763
01:03:31,029 --> 01:03:28,559
can't really find and you create

1764
01:03:33,589 --> 01:03:31,039
relationships at these places

1765
01:03:36,150 --> 01:03:33,599
and so next month in georgia at white

1766
01:03:38,150 --> 01:03:36,160
oak pastures with will harris i mean

1767
01:03:41,270 --> 01:03:38,160
he's one of the biggest greatest stories

1768
01:03:43,430 --> 01:03:41,280
of turning around a farm and ranch to a

1769
01:03:45,670 --> 01:03:43,440
regenerative model again

1770
01:03:46,950 --> 01:03:45,680
his family ranch is a hunt over 150

1771
01:03:48,630 --> 01:03:46,960
years old

1772
01:03:51,109 --> 01:03:48,640
that was regenerative but then it went

1773
01:03:52,470 --> 01:03:51,119
the commodity cowboy route but then he

1774
01:03:54,950 --> 01:03:52,480
took it and he got it back to

1775
01:03:57,029 --> 01:03:54,960
regenerative he was the first person to

1776
01:03:59,430 --> 01:03:57,039
sell grass-fed beef to whole foods

1777
01:04:01,430 --> 01:03:59,440
before obeyzos bottom out

1778
01:04:03,670 --> 01:04:01,440
and so he has proof of work

1779
01:04:06,069 --> 01:04:03,680
he stewards his land and his animals on

1780
01:04:07,750 --> 01:04:06,079
his own he has that vertical integration

1781
01:04:10,470 --> 01:04:07,760
so we're bringing everybody out to

1782
01:04:12,549 --> 01:04:10,480
georgia and say come witness yourself

1783
01:04:15,270 --> 01:04:12,559
how you can create at least your your

1784
01:04:17,829 --> 01:04:15,280
basically change your consumer demand

1785
01:04:19,589 --> 01:04:17,839
have a new market access maybe you want

1786
01:04:22,069 --> 01:04:19,599
to learn about the heritage woman and

1787
01:04:24,549 --> 01:04:22,079
how she used to prepare for the family

1788
01:04:27,029 --> 01:04:24,559
the heritage family how did they go

1789
01:04:27,990 --> 01:04:27,039
about this and we're bringing in medical

1790
01:04:29,829 --> 01:04:28,000
we're going to have people from the

1791
01:04:31,750 --> 01:04:29,839
medical field talk about it we're going

1792
01:04:33,990 --> 01:04:31,760
to have a lot of different aspects at

1793
01:04:35,750 --> 01:04:34,000
these events that i think people are

1794
01:04:37,670 --> 01:04:35,760
yearning for they just don't realize

1795
01:04:39,510 --> 01:04:37,680
that they're out there because my events

1796
01:04:41,589 --> 01:04:39,520
are you're pretty small it's 100 people

1797
01:04:43,430 --> 01:04:41,599
or less so you know we're selling

1798
01:04:45,430 --> 01:04:43,440
tickets right now to georgia so i

1799
01:04:46,470 --> 01:04:45,440
encourage everybody you know to go i

1800
01:04:48,789 --> 01:04:46,480
mean

1801
01:04:50,630 --> 01:04:48,799
if i was you listening out there and you

1802
01:04:53,029 --> 01:04:50,640
wanted to change your lifestyle in a way

1803
01:04:54,870 --> 01:04:53,039
when it came around food in a new form

1804
01:04:57,349 --> 01:04:54,880
of food intelligence i would and this is

1805
01:04:59,670 --> 01:04:57,359
just not me selling this because i'm not

1806
01:05:01,510 --> 01:04:59,680
i'm being very honest and transparent

1807
01:05:04,150 --> 01:05:01,520
this is what you need to point your

1808
01:05:05,670 --> 01:05:04,160
compass to because it's important and

1809
01:05:07,270 --> 01:05:05,680
you can get rid of a lot of the

1810
01:05:09,029 --> 01:05:07,280
anxieties that a lot of people are

1811
01:05:11,190 --> 01:05:09,039
feeling and you can say hey i'm going to

1812
01:05:12,630 --> 01:05:11,200
empower my family again because a lot of

1813
01:05:13,750 --> 01:05:12,640
people don't feel empowered out there

1814
01:05:16,309 --> 01:05:13,760
right now

1815
01:05:17,829 --> 01:05:16,319
and so i'm doing that event in georgia

1816
01:05:20,069 --> 01:05:17,839
in september

1817
01:05:22,230 --> 01:05:20,079
and then what i'm also doing i spoke of

1818
01:05:24,789 --> 01:05:22,240
justin trammell of panhandle meets what

1819
01:05:26,069 --> 01:05:24,799
we're going to do in canyon texas where

1820
01:05:28,789 --> 01:05:26,079
i grew up

1821
01:05:30,630 --> 01:05:28,799
there's a panhandle plains museum here

1822
01:05:31,510 --> 01:05:30,640
well he just opened up his processing

1823
01:05:33,750 --> 01:05:31,520
center

1824
01:05:35,270 --> 01:05:33,760
well also we're doing education within

1825
01:05:38,230 --> 01:05:35,280
the beef initiative we're going to have

1826
01:05:40,309 --> 01:05:38,240
a heritage and food event in canyon

1827
01:05:41,589 --> 01:05:40,319
texas one thing we're going to do is

1828
01:05:44,069 --> 01:05:41,599
like hey you want to learn about

1829
01:05:46,069 --> 01:05:44,079
processing come to canyon texas and

1830
01:05:48,069 --> 01:05:46,079
we'll put you on the list as far as who

1831
01:05:50,390 --> 01:05:48,079
we're going to consult this next year

1832
01:05:53,510 --> 01:05:50,400
we're going to talk about food sheds

1833
01:05:55,270 --> 01:05:53,520
local community based processing centers

1834
01:05:57,349 --> 01:05:55,280
how to build out your community food

1835
01:05:59,510 --> 01:05:57,359
programs kind of like what the 460's

1836
01:06:01,750 --> 01:05:59,520
ranches did we're going to bring these

1837
01:06:03,829 --> 01:06:01,760
little micro summits and events

1838
01:06:05,190 --> 01:06:03,839
everywhere across the world and that's

1839
01:06:05,990 --> 01:06:05,200
what i'm going to start really kicking

1840
01:06:09,349 --> 01:06:06,000
off

1841
01:06:12,150 --> 01:06:09,359
in october and then i'm being invited to

1842
01:06:14,069 --> 01:06:12,160
nashville and we might be talking to an

1843
01:06:16,390 --> 01:06:14,079
association there i'm not going to

1844
01:06:18,069 --> 01:06:16,400
announce it right now but then of course

1845
01:06:19,270 --> 01:06:18,079
we're going to have two events in

1846
01:06:21,910 --> 01:06:19,280
australia

1847
01:06:22,789 --> 01:06:21,920
and then maybe i'll get to amsterdam and

1848
01:06:25,349 --> 01:06:22,799
then

1849
01:06:26,950 --> 01:06:25,359
i know for a fact next year

1850
01:06:29,349 --> 01:06:26,960
we're gonna have one of our biggest

1851
01:06:30,710 --> 01:06:29,359
kickoff year events it's gonna be in

1852
01:06:34,309 --> 01:06:30,720
nashville

1853
01:06:36,549 --> 01:06:34,319
probably be springtime of 2023.

1854
01:06:38,230 --> 01:06:36,559
one thing that i am doing in central

1855
01:06:40,150 --> 01:06:38,240
texas in november

1856
01:06:42,150 --> 01:06:40,160
is we're gonna have a big old cowboy

1857
01:06:44,390 --> 01:06:42,160
freaking steak dinner we're gonna have a

1858
01:06:45,990 --> 01:06:44,400
big old cowboy party

1859
01:06:47,510 --> 01:06:46,000
and kind of close out the year and say

1860
01:06:49,029 --> 01:06:47,520
we've done a lot of good work and this

1861
01:06:51,829 --> 01:06:49,039
is what we're gonna do moving forward so

1862
01:06:54,870 --> 01:06:51,839
we're gonna invite everybody to that too

1863
01:06:56,950 --> 01:06:54,880
right on just always so busy and i've

1864
01:06:58,549 --> 01:06:56,960
been looking at that alabama event

1865
01:07:00,230 --> 01:06:58,559
because two of the hands i'd like to

1866
01:07:02,630 --> 01:07:00,240
shake most are you and adam and you'll

1867
01:07:05,029 --> 01:07:02,640
both be there oh you mean in georgia it

1868
01:07:07,750 --> 01:07:05,039
was georgia yes oh georgia yes my

1869
01:07:09,510 --> 01:07:07,760
mistake no problem uh i know it's coming

1870
01:07:11,029 --> 01:07:09,520
up really soon so if i was gonna fly out

1871
01:07:13,270 --> 01:07:11,039
there i gotta make a decision quite

1872
01:07:15,670 --> 01:07:13,280
quickly but any plans to make it out to

1873
01:07:17,910 --> 01:07:15,680
california make it easy on me

1874
01:07:20,150 --> 01:07:17,920
yeah i'm talking with some guys right

1875
01:07:22,470 --> 01:07:20,160
now and we're putting together something

1876
01:07:23,910 --> 01:07:22,480
in california i've got a place to say

1877
01:07:26,470 --> 01:07:23,920
just got to get out there we got to look

1878
01:07:29,029 --> 01:07:26,480
at the calendar and yeah i'm

1879
01:07:31,589 --> 01:07:29,039
i've told everybody a little bit about

1880
01:07:33,910 --> 01:07:31,599
who i am you know i have i have a

1881
01:07:35,430 --> 01:07:33,920
lifestyle now it's not because i'm rich

1882
01:07:37,589 --> 01:07:35,440
i'm not a rich man

1883
01:07:39,270 --> 01:07:37,599
i liquidated my life about three years

1884
01:07:41,109 --> 01:07:39,280
ago to do this

1885
01:07:43,510 --> 01:07:41,119
i didn't start off with a lot of capital

1886
01:07:45,430 --> 01:07:43,520
what i started out was a lot of grit

1887
01:07:48,230 --> 01:07:45,440
and a lot of know-how and a lot of

1888
01:07:50,069 --> 01:07:48,240
intestinal fortitude and i said well in

1889
01:07:52,470 --> 01:07:50,079
this year i said i for the next two

1890
01:07:54,710 --> 01:07:52,480
years i'll go anywhere in the world

1891
01:07:56,950 --> 01:07:54,720
and i will not stop until i've gone

1892
01:07:59,190 --> 01:07:56,960
everywhere to build this out and it's

1893
01:08:01,990 --> 01:07:59,200
starting to happen on that skill

1894
01:08:05,029 --> 01:08:02,000
so you know i've got plans of visiting

1895
01:08:06,950 --> 01:08:05,039
idaho in october as well they want me

1896
01:08:10,390 --> 01:08:06,960
back in south carolina

1897
01:08:12,630 --> 01:08:10,400
i'd love to come out to california so on

1898
01:08:14,789 --> 01:08:12,640
the beef initiative website i've paid

1899
01:08:17,510 --> 01:08:14,799
for everything on my own i'm self-funded

1900
01:08:19,590 --> 01:08:17,520
i don't have vc money never will that's

1901
01:08:21,189 --> 01:08:19,600
not what this is about this is grass fed

1902
01:08:23,430 --> 01:08:21,199
and grass roots

1903
01:08:25,669 --> 01:08:23,440
and so i've got kind of a donation page

1904
01:08:27,990 --> 01:08:25,679
i kind of do the value for value like

1905
01:08:29,910 --> 01:08:28,000
time talent and treasure like adam does

1906
01:08:31,349 --> 01:08:29,920
you know he's kind of really encouraged

1907
01:08:32,789 --> 01:08:31,359
me to do that because it's kind of hard

1908
01:08:34,630 --> 01:08:32,799
to ask right

1909
01:08:37,590 --> 01:08:34,640
and i've never been one to do that but

1910
01:08:39,349 --> 01:08:37,600
we're building out basically a road map

1911
01:08:41,110 --> 01:08:39,359
and you know we're asking people hey do

1912
01:08:43,110 --> 01:08:41,120
you believe in what we're doing do you

1913
01:08:44,630 --> 01:08:43,120
find this valuable you know go to the

1914
01:08:47,110 --> 01:08:44,640
beef initiative and donate you know

1915
01:08:49,349 --> 01:08:47,120
donate for some gas whatever it is that

1916
01:08:50,709 --> 01:08:49,359
you feel that is valuable and so i'll

1917
01:08:52,630 --> 01:08:50,719
start moving forward with that and the

1918
01:08:54,149 --> 01:08:52,640
more that people kind of come on board

1919
01:08:56,550 --> 01:08:54,159
and that want to help out maybe they

1920
01:08:57,990 --> 01:08:56,560
can't go one to one of these events but

1921
01:09:00,149 --> 01:08:58,000
they want to you know they want to help

1922
01:09:01,829 --> 01:09:00,159
out you know i'm changing my podcast up

1923
01:09:03,749 --> 01:09:01,839
to where it's going to be very

1924
01:09:06,149 --> 01:09:03,759
insightful once a week it's going to be

1925
01:09:07,910 --> 01:09:06,159
a long podcast i'm going to talk about

1926
01:09:09,510 --> 01:09:07,920
people who are contributing and what

1927
01:09:11,829 --> 01:09:09,520
we're doing and where we're going and

1928
01:09:13,910 --> 01:09:11,839
it's going to become very interactive

1929
01:09:15,749 --> 01:09:13,920
we're doing an audio docu series right

1930
01:09:17,829 --> 01:09:15,759
now to we're telling the story of when i

1931
01:09:19,990 --> 01:09:17,839
was on the road and we're breaking it up

1932
01:09:21,349 --> 01:09:20,000
where it's kind of like orson welles but

1933
01:09:22,709 --> 01:09:21,359
it's entertainment but it's also

1934
01:09:24,390 --> 01:09:22,719
educational

1935
01:09:26,709 --> 01:09:24,400
so we're doing a lot but we're doing

1936
01:09:29,349 --> 01:09:26,719
this without any revenue and it's

1937
01:09:31,829 --> 01:09:29,359
amazing how far we've gotten so far but

1938
01:09:34,390 --> 01:09:31,839
i'll be the first to be i've driven my

1939
01:09:36,390 --> 01:09:34,400
damn pickups to the ground

1940
01:09:38,070 --> 01:09:36,400
and you know i'm pretty much basically

1941
01:09:40,390 --> 01:09:38,080
stay homeless because i'm on the road

1942
01:09:42,229 --> 01:09:40,400
all the time but i want to come meet

1943
01:09:44,390 --> 01:09:42,239
everybody i want to shake the rancher's

1944
01:09:46,309 --> 01:09:44,400
hand i want to build out these protocols

1945
01:09:49,030 --> 01:09:46,319
to where these communities can start

1946
01:09:50,390 --> 01:09:49,040
building locally so we can broadcast

1947
01:09:52,309 --> 01:09:50,400
globally

1948
01:09:54,310 --> 01:09:52,319
yes yes

1949
01:09:56,709 --> 01:09:54,320
just so impressive man

1950
01:09:58,630 --> 01:09:56,719
and i know that everybody's always

1951
01:10:01,430 --> 01:09:58,640
probably what about this what about that

1952
01:10:04,470 --> 01:10:01,440
but i i gotta ask do you have any plans

1953
01:10:06,390 --> 01:10:04,480
in the beef initiative to expand to pork

1954
01:10:08,149 --> 01:10:06,400
and chicken because some of these boxes

1955
01:10:10,470 --> 01:10:08,159
you can get you know they're often

1956
01:10:13,110 --> 01:10:10,480
multifaceted with the these at least

1957
01:10:15,590 --> 01:10:13,120
three various proteins

1958
01:10:17,270 --> 01:10:15,600
yeah and that goes to scale right and

1959
01:10:19,110 --> 01:10:17,280
you look at these other programs that

1960
01:10:20,630 --> 01:10:19,120
have that well that's commodity based

1961
01:10:22,149 --> 01:10:20,640
crap

1962
01:10:24,630 --> 01:10:22,159
unless you know you're going through a

1963
01:10:26,550 --> 01:10:24,640
regenerative platform or anything right

1964
01:10:28,950 --> 01:10:26,560
once again it goes to scale right it

1965
01:10:31,430 --> 01:10:28,960
goes to basically consumer demand

1966
01:10:33,030 --> 01:10:31,440
basically creates that skill and that's

1967
01:10:35,110 --> 01:10:33,040
what people need to understand of course

1968
01:10:37,990 --> 01:10:35,120
we will bring we'll bring lamb we'll

1969
01:10:39,510 --> 01:10:38,000
bring yak we'll bring bison we'll bring

1970
01:10:41,669 --> 01:10:39,520
pork fowl

1971
01:10:43,430 --> 01:10:41,679
it doesn't matter what it is it's up to

1972
01:10:45,110 --> 01:10:43,440
the consumer demand and how we can

1973
01:10:47,030 --> 01:10:45,120
actually project that out how to plan

1974
01:10:49,590 --> 01:10:47,040
that out and how to leverage the

1975
01:10:51,510 --> 01:10:49,600
producer in a way that is beneficial to

1976
01:10:53,350 --> 01:10:51,520
the producer instead of a commodity

1977
01:10:54,550 --> 01:10:53,360
based leverage in which they're being

1978
01:10:57,270 --> 01:10:54,560
exploited

1979
01:10:59,990 --> 01:10:57,280
so as we move forward this is once again

1980
01:11:02,310 --> 01:11:00,000
this is about pure clean animal protein

1981
01:11:04,149 --> 01:11:02,320
and pure clean produce

1982
01:11:05,750 --> 01:11:04,159
whatever we can put into this model that

1983
01:11:07,669 --> 01:11:05,760
we've created within the beef initiative

1984
01:11:09,750 --> 01:11:07,679
you damn right we're gonna do it because

1985
01:11:11,350 --> 01:11:09,760
that's gonna basically compete with the

1986
01:11:14,229 --> 01:11:11,360
people that are trying to nutritionally

1987
01:11:15,990 --> 01:11:14,239
starve us yes good to hear good to hear

1988
01:11:17,510 --> 01:11:16,000
and i know i got to let you go but i

1989
01:11:20,149 --> 01:11:17,520
just want to make sure we touched on

1990
01:11:23,030 --> 01:11:20,159
everything in terms of the road map or

1991
01:11:24,830 --> 01:11:23,040
ways that people can help and of course

1992
01:11:27,350 --> 01:11:24,840
the website is beef

1993
01:11:28,229 --> 01:11:27,360
initiative.com you also got social media

1994
01:11:30,229 --> 01:11:28,239
links

1995
01:11:31,830 --> 01:11:30,239
give them everything you can that that's

1996
01:11:33,110 --> 01:11:31,840
important for them to hear before we

1997
01:11:34,870 --> 01:11:33,120
call it in

1998
01:11:36,270 --> 01:11:34,880
you bet i mean the first most important

1999
01:11:39,350 --> 01:11:36,280
place to go is you know the

2000
01:11:41,750 --> 01:11:39,360
beefinitive.com beefinative.com

2001
01:11:43,750 --> 01:11:41,760
you can uh go there to buy your beef you

2002
01:11:45,910 --> 01:11:43,760
can go there to you know access the

2003
01:11:47,350 --> 01:11:45,920
newsletter you can go there to basically

2004
01:11:49,510 --> 01:11:47,360
make a donation

2005
01:11:51,590 --> 01:11:49,520
we just now launched and i haven't told

2006
01:11:54,149 --> 01:11:51,600
anybody so everybody in the shows get to

2007
01:11:55,990 --> 01:11:54,159
hear it first we have a subscription now

2008
01:11:58,630 --> 01:11:56,000
to where you can get beef delivered once

2009
01:12:00,709 --> 01:11:58,640
a month and so you can secure your beef

2010
01:12:02,550 --> 01:12:00,719
supply you can secure it for the next

2011
01:12:03,430 --> 01:12:02,560
year two years three years whatever it

2012
01:12:05,189 --> 01:12:03,440
is

2013
01:12:06,790 --> 01:12:05,199
once you get that locked in you're

2014
01:12:08,149 --> 01:12:06,800
locked into a subscription service

2015
01:12:10,310 --> 01:12:08,159
that's going to deliver beef to your

2016
01:12:11,990 --> 01:12:10,320
door the best beef in the world

2017
01:12:13,990 --> 01:12:12,000
so everything that you want to really

2018
01:12:15,590 --> 01:12:14,000
kind of wrap your head around this beef

2019
01:12:18,790 --> 01:12:15,600
initiative.com

2020
01:12:20,550 --> 01:12:18,800
twitter of course i'm at modern tea man

2021
01:12:22,950 --> 01:12:20,560
and then our beef initiative twitter

2022
01:12:24,870 --> 01:12:22,960
handle is at beef initiative

2023
01:12:27,350 --> 01:12:24,880
and then my sub stack which is from the

2024
01:12:30,709 --> 01:12:27,360
beginning the harvest of deception is

2025
01:12:33,910 --> 01:12:32,550
and then if you want to see the media

2026
01:12:37,110 --> 01:12:33,920
side of things

2027
01:12:39,910 --> 01:12:37,120
on twitter it's at tx slam media and

2028
01:12:43,110 --> 01:12:39,920
we're just kicking that off as well

2029
01:12:45,510 --> 01:12:43,120
right on well you are an inspiration an

2030
01:12:48,229 --> 01:12:45,520
american hero and a real man of genius

2031
01:12:51,030 --> 01:12:48,239
to use the bud light commercial

2032
01:12:51,990 --> 01:12:51,040
phrase but this has been a real pleasure

2033
01:12:53,669 --> 01:12:52,000
i'm

2034
01:12:56,149 --> 01:12:53,679
super fortunate you were willing to come

2035
01:12:58,310 --> 01:12:56,159
talk to me today i'm happy to lend uh

2036
01:12:59,350 --> 01:12:58,320
the little platform i have

2037
01:13:03,270 --> 01:12:59,360
to

2038
01:13:05,189 --> 01:13:03,280
such important stuff so very cool and uh

2039
01:13:07,430 --> 01:13:05,199
i hope to catch you in california man

2040
01:13:09,110 --> 01:13:07,440
but keep doing what you do and take care

2041
01:13:10,870 --> 01:13:09,120
hey i appreciate you having me on i

2042
01:13:12,390 --> 01:13:10,880
think everybody for listening you know

2043
01:13:14,390 --> 01:13:12,400
let's take some steps in the right

2044
01:13:16,229 --> 01:13:14,400
direction and we don't have to ask

2045
01:13:17,590 --> 01:13:16,239
permission anymore so you know that's

2046
01:13:19,510 --> 01:13:17,600
the biggest message

2047
01:13:21,030 --> 01:13:19,520
we have the power to do whatever the

2048
01:13:23,669 --> 01:13:21,040
hell we want to and that's the most

2049
01:13:25,430 --> 01:13:23,679
important thing these days amen i love

2050
01:13:29,430 --> 01:13:25,440
it have a good one

2051
01:13:34,709 --> 01:13:32,550
yeehaw higher side chatters texas slim

2052
01:13:37,750 --> 01:13:34,719
letting us know the situation and doing

2053
01:13:40,070 --> 01:13:37,760
the hard work to build the solution

2054
01:13:41,910 --> 01:13:40,080
i really really loved it though i'm sure

2055
01:13:45,110 --> 01:13:41,920
some people feel like i'm hitting them

2056
01:13:47,510 --> 01:13:45,120
over the head with food themed episodes

2057
01:13:49,910 --> 01:13:47,520
and i thought dr laura was really

2058
01:13:52,470 --> 01:13:49,920
amazing with the history of food control

2059
01:13:54,390 --> 01:13:52,480
and the agenda run through food science

2060
01:13:57,270 --> 01:13:54,400
because he's a highly credentialed food

2061
01:13:59,270 --> 01:13:57,280
scientist so he has his realm

2062
01:14:01,830 --> 01:13:59,280
and texas slim is out there going above

2063
01:14:03,910 --> 01:14:01,840
and beyond to provide americans with the

2064
01:14:05,830 --> 01:14:03,920
options they don't even know they need

2065
01:14:07,510 --> 01:14:05,840
or that they're losing

2066
01:14:10,310 --> 01:14:07,520
yes we have done interviews with

2067
01:14:12,070 --> 01:14:10,320
ranchers and farmers that are kind of

2068
01:14:14,149 --> 01:14:12,080
about the same thing but now we're

2069
01:14:16,550 --> 01:14:14,159
talking to a real go-getter who is

2070
01:14:18,550 --> 01:14:16,560
helping to give these guys the tools and

2071
01:14:22,149 --> 01:14:18,560
education they need

2072
01:14:24,709 --> 01:14:22,159
to move to direct to consumer and expand

2073
01:14:25,870 --> 01:14:24,719
the grass-fed regenerative model

2074
01:14:27,669 --> 01:14:25,880
and when you check out

2075
01:14:30,149 --> 01:14:27,679
beefinitiative.com you can know that

2076
01:14:32,390 --> 01:14:30,159
they ship coast to coast so any american

2077
01:14:34,229 --> 01:14:32,400
listener can take advantage

2078
01:14:36,390 --> 01:14:34,239
i know some of our previous rancher

2079
01:14:38,149 --> 01:14:36,400
interviews were much more regional so

2080
01:14:39,910 --> 01:14:38,159
when people would get really motivated

2081
01:14:42,390 --> 01:14:39,920
hearing the interview they couldn't go

2082
01:14:44,470 --> 01:14:42,400
to that direct person but this is

2083
01:14:47,270 --> 01:14:44,480
different check out slim's website and

2084
01:14:48,790 --> 01:14:47,280
get a box of high quality meat

2085
01:14:50,709 --> 01:14:48,800
i've been through

2086
01:14:52,390 --> 01:14:50,719
a bunch of these subscription boxes to

2087
01:14:53,990 --> 01:14:52,400
tell you the truth and i really like

2088
01:14:55,990 --> 01:14:54,000
their options here

2089
01:14:57,910 --> 01:14:56,000
they source from several texas and

2090
01:15:00,229 --> 01:14:57,920
midwestern ranches

2091
01:15:03,270 --> 01:15:00,239
but then you also have a lot of choice

2092
01:15:05,110 --> 01:15:03,280
when it comes to what you want and it's

2093
01:15:06,470 --> 01:15:05,120
totally a good price here's just an

2094
01:15:09,430 --> 01:15:06,480
example

2095
01:15:11,990 --> 01:15:09,440
two new york strips two filet mignons a

2096
01:15:14,630 --> 01:15:12,000
three and a half pound roast two denver

2097
01:15:17,270 --> 01:15:14,640
steaks one tenderized two pound round

2098
01:15:20,390 --> 01:15:17,280
steak four chuck eye steaks

2099
01:15:23,590 --> 01:15:20,400
and five one pound packs of ground beef

2100
01:15:24,590 --> 01:15:23,600
and five pounds of ribs

2101
01:15:27,590 --> 01:15:24,600
all for

2102
01:15:28,550 --> 01:15:27,600
165 dollars like to me that is a good

2103
01:15:31,430 --> 01:15:28,560
deal

2104
01:15:33,990 --> 01:15:31,440
that is about 12 meals for my wife and i

2105
01:15:36,470 --> 01:15:34,000
when you count the roast is two

2106
01:15:38,950 --> 01:15:36,480
five pounds of ribs is two five pounds

2107
01:15:40,630 --> 01:15:38,960
of ground beef might even be three

2108
01:15:42,709 --> 01:15:40,640
you go to the farmer's market you get

2109
01:15:43,910 --> 01:15:42,719
your vegetables and you're all set

2110
01:15:46,390 --> 01:15:43,920
you don't have to be some kind of

2111
01:15:48,070 --> 01:15:46,400
michelin star chef to

2112
01:15:49,590 --> 01:15:48,080
grill some meat and roast some

2113
01:15:51,030 --> 01:15:49,600
vegetables

2114
01:15:52,790 --> 01:15:51,040
extra points if you roast your own

2115
01:15:54,950 --> 01:15:52,800
vegetables too

2116
01:15:56,950 --> 01:15:54,960
and maybe this is not the most epic

2117
01:15:59,270 --> 01:15:56,960
stuff we've talked about

2118
01:16:00,950 --> 01:15:59,280
but to rebuild a strong foundation in

2119
01:16:03,110 --> 01:16:00,960
this country first you have to be aware

2120
01:16:05,350 --> 01:16:03,120
that it's needed so that's already a

2121
01:16:07,990 --> 01:16:05,360
minority of us right

2122
01:16:09,510 --> 01:16:08,000
the conspiracy folks let's call it 30

2123
01:16:11,590 --> 01:16:09,520
percent of people that's probably

2124
01:16:13,830 --> 01:16:11,600
generous but a third

2125
01:16:16,310 --> 01:16:13,840
right there we're already so far behind

2126
01:16:18,630 --> 01:16:16,320
that we really need all of us in that

2127
01:16:21,030 --> 01:16:18,640
minority to make sure that we're eating

2128
01:16:23,990 --> 01:16:21,040
clean and eating local and supporting

2129
01:16:26,630 --> 01:16:24,000
the infrastructure that allows for that

2130
01:16:28,390 --> 01:16:26,640
enough with the big chain conglomerates

2131
01:16:30,470 --> 01:16:28,400
we know they're feeding us we

2132
01:16:32,390 --> 01:16:30,480
know they're taking our local dollar out

2133
01:16:35,590 --> 01:16:32,400
of circulation we know they're paying

2134
01:16:38,149 --> 01:16:35,600
people in our community a dog wage

2135
01:16:40,390 --> 01:16:38,159
well it's time we put our foot down

2136
01:16:42,630 --> 01:16:40,400
we gotta do more than just online

2137
01:16:44,790 --> 01:16:42,640
about the world economic forum

2138
01:16:45,590 --> 01:16:44,800
this is a really practical thing you can

2139
01:16:47,669 --> 01:16:45,600
do

2140
01:16:50,229 --> 01:16:47,679
dedicate yourself to this one thing it

2141
01:16:52,070 --> 01:16:50,239
does make a difference in your life and

2142
01:16:54,070 --> 01:16:52,080
the strength of your food supply and

2143
01:16:55,990 --> 01:16:54,080
your health and it takes a few more

2144
01:16:57,110 --> 01:16:56,000
dollars out of the food tech corporate

2145
01:16:58,709 --> 01:16:57,120
cabal

2146
01:17:00,310 --> 01:16:58,719
they tell us what they want to do are we

2147
01:17:01,189 --> 01:17:00,320
just going to roll over and let them do

2148
01:17:02,550 --> 01:17:01,199
it

2149
01:17:05,430 --> 01:17:02,560
but i did see this i was going to

2150
01:17:08,229 --> 01:17:05,440
mention it is a little bit of good news

2151
01:17:11,030 --> 01:17:08,239
i saw this headline from the daily mail

2152
01:17:14,470 --> 01:17:11,040
but it says fake meat fail beyond meat

2153
01:17:16,070 --> 01:17:14,480
reels as sales slow and stock plummets

2154
01:17:18,470 --> 01:17:16,080
with an analyst saying that they are

2155
01:17:21,030 --> 01:17:18,480
burning through cash and may go bankrupt

2156
01:17:23,270 --> 01:17:21,040
as partnerships with mcdonald's and taco

2157
01:17:25,590 --> 01:17:23,280
bell don't pan out

2158
01:17:27,910 --> 01:17:25,600
so good i mean if we go back to the

2159
01:17:30,870 --> 01:17:27,920
interview with dr laura

2160
01:17:33,990 --> 01:17:30,880
the ceo of impossible foods said they

2161
01:17:36,709 --> 01:17:34,000
intend to send red meat producers into a

2162
01:17:39,270 --> 01:17:36,719
quote death spiral

2163
01:17:41,590 --> 01:17:39,280
so you dude

2164
01:17:44,070 --> 01:17:41,600
but again this just means impossible

2165
01:17:46,149 --> 01:17:44,080
meats weren't working for fast food

2166
01:17:47,350 --> 01:17:46,159
customers well you shouldn't be there

2167
01:17:49,030 --> 01:17:47,360
anyway

2168
01:17:51,910 --> 01:17:49,040
the regular stuff they're selling isn't

2169
01:17:55,030 --> 01:17:51,920
much closer to meat either you know

2170
01:17:57,270 --> 01:17:55,040
but dr frederick laura said several

2171
01:17:59,110 --> 01:17:57,280
times this is their plan

2172
01:18:01,430 --> 01:17:59,120
but that's not to say it will be

2173
01:18:03,270 --> 01:18:01,440
successful so stuff like this is

2174
01:18:06,149 --> 01:18:03,280
encouraging to hear interviews like

2175
01:18:08,229 --> 01:18:06,159
today's really inspire me as well

2176
01:18:10,870 --> 01:18:08,239
it is important to not have a defeatist

2177
01:18:13,030 --> 01:18:10,880
mindset but recognize the

2178
01:18:14,470 --> 01:18:13,040
problems and the challenges and then go

2179
01:18:16,310 --> 01:18:14,480
after them

2180
01:18:18,709 --> 01:18:16,320
if they can get things done using a

2181
01:18:19,590 --> 01:18:18,719
problem reaction solution model so can

2182
01:18:22,310 --> 01:18:19,600
we

2183
01:18:24,790 --> 01:18:22,320
so big thanks to texas slim for stepping

2184
01:18:27,110 --> 01:18:24,800
up and to adam curry for bringing slim

2185
01:18:28,790 --> 01:18:27,120
up on no agenda as often as he has or

2186
01:18:31,430 --> 01:18:28,800
i'd have no idea

2187
01:18:33,350 --> 01:18:31,440
and i did bring up moving again on this

2188
01:18:35,830 --> 01:18:33,360
one i already made the decision to knock

2189
01:18:37,830 --> 01:18:35,840
that off it's getting a bit repetitive

2190
01:18:40,070 --> 01:18:37,840
it'll happen when it happens

2191
01:18:42,630 --> 01:18:40,080
but i already had this one recorded and

2192
01:18:44,550 --> 01:18:42,640
i also do appreciate some of the culture

2193
01:18:46,149 --> 01:18:44,560
in texas regarding food and thought it

2194
01:18:47,750 --> 01:18:46,159
was worth bringing up

2195
01:18:48,950 --> 01:18:47,760
here's another little story as an

2196
01:18:50,790 --> 01:18:48,960
example

2197
01:18:52,950 --> 01:18:50,800
my wife and i are friends with a couple

2198
01:18:54,870 --> 01:18:52,960
who moved from here out to texas

2199
01:18:56,630 --> 01:18:54,880
recently and when we were doing our big

2200
01:18:58,390 --> 01:18:56,640
road trip we stopped in to hang with

2201
01:18:59,590 --> 01:18:58,400
them for the weekend see their new house

2202
01:19:01,350 --> 01:18:59,600
and everything

2203
01:19:03,110 --> 01:19:01,360
and we went to a place for breakfast

2204
01:19:05,189 --> 01:19:03,120
that just happened to have a bunch of

2205
01:19:07,430 --> 01:19:05,199
vendors set up as well

2206
01:19:09,189 --> 01:19:07,440
and we saw a meat cart and started

2207
01:19:11,430 --> 01:19:09,199
talking to the woman about their family

2208
01:19:12,470 --> 01:19:11,440
farm totally regenerative grass-fed and

2209
01:19:14,630 --> 01:19:12,480
finished

2210
01:19:16,630 --> 01:19:14,640
and my buddy needed some eggs which they

2211
01:19:18,149 --> 01:19:16,640
also sold at this cart

2212
01:19:20,070 --> 01:19:18,159
but they also had a sign that said if

2213
01:19:22,310 --> 01:19:20,080
you buy a tri-tip then you get a free

2214
01:19:23,110 --> 01:19:22,320
carton of eggs so boom let's just do

2215
01:19:25,270 --> 01:19:23,120
that

2216
01:19:26,630 --> 01:19:25,280
well she gave my man four free cartons

2217
01:19:27,669 --> 01:19:26,640
of eggs

2218
01:19:29,750 --> 01:19:27,679
and they don't even have to be

2219
01:19:32,229 --> 01:19:29,760
refrigerated because they still have the

2220
01:19:33,669 --> 01:19:32,239
bloom on them which is also just

2221
01:19:35,510 --> 01:19:33,679
interesting if you ever wondered why

2222
01:19:37,830 --> 01:19:35,520
some eggs need to be refrigerated and

2223
01:19:41,110 --> 01:19:37,840
some don't they come out of the chicken

2224
01:19:43,350 --> 01:19:41,120
with a film on them that protects them

2225
01:19:44,950 --> 01:19:43,360
from that need for temperature control i

2226
01:19:46,870 --> 01:19:44,960
had no idea

2227
01:19:49,189 --> 01:19:46,880
but the whole thing was cool so high

2228
01:19:51,270 --> 01:19:49,199
quality food talking to the producer

2229
01:19:53,910 --> 01:19:51,280
getting a bonus just for having a good

2230
01:19:56,149 --> 01:19:53,920
conversation it was a memorable exchange

2231
01:19:58,470 --> 01:19:56,159
and it was very texas

2232
01:20:00,630 --> 01:19:58,480
i definitely walked away thinking

2233
01:20:02,470 --> 01:20:00,640
i want to be a part of this

2234
01:20:04,470 --> 01:20:02,480
if this was going on right down the

2235
01:20:06,630 --> 01:20:04,480
street from where i bought a new house i

2236
01:20:09,030 --> 01:20:06,640
would not be disappointed

2237
01:20:11,030 --> 01:20:09,040
plus texas gives you tax breaks for

2238
01:20:13,270 --> 01:20:11,040
animals on your property literally

2239
01:20:16,310 --> 01:20:13,280
paying citizens to keep the food supply

2240
01:20:18,229 --> 01:20:16,320
strong and decentralized that's great

2241
01:20:20,229 --> 01:20:18,239
i wish it wasn't so hot and so

2242
01:20:22,550 --> 01:20:20,239
drought-stricken and so

2243
01:20:24,630 --> 01:20:22,560
archaic about marijuana

2244
01:20:26,390 --> 01:20:24,640
but the food aspect of the culture and

2245
01:20:28,070 --> 01:20:26,400
stories like the one i just told are a

2246
01:20:30,229 --> 01:20:28,080
beautiful thing

2247
01:20:32,550 --> 01:20:30,239
also in the plush show one of the things

2248
01:20:35,430 --> 01:20:32,560
we talked about was the three-day bone

2249
01:20:37,430 --> 01:20:35,440
broth fast inspired by dr care

2250
01:20:38,950 --> 01:20:37,440
and if you saw my social media at all

2251
01:20:41,669 --> 01:20:38,960
this week you know that i actually

2252
01:20:44,229 --> 01:20:41,679
started that three days ago

2253
01:20:46,870 --> 01:20:44,239
so i had an early dinner on monday and

2254
01:20:48,950 --> 01:20:46,880
then tuesday and wednesday did not eat

2255
01:20:51,030 --> 01:20:48,960
anything except for bone broth and

2256
01:20:53,910 --> 01:20:51,040
drinking some water

2257
01:20:56,390 --> 01:20:53,920
but today i did wake up not feeling so

2258
01:20:57,750 --> 01:20:56,400
great allergy wise and so i kind of just

2259
01:21:00,870 --> 01:20:57,760
said it

2260
01:21:03,669 --> 01:21:00,880
the point was to feel amazing and i felt

2261
01:21:06,070 --> 01:21:03,679
better on the second day of the fast

2262
01:21:08,149 --> 01:21:06,080
than i did today so i woke up and i did

2263
01:21:11,030 --> 01:21:08,159
have some eggs with the family but it's

2264
01:21:12,950 --> 01:21:11,040
really to me about no sugar no carbs and

2265
01:21:14,550 --> 01:21:12,960
nothing artificial

2266
01:21:16,070 --> 01:21:14,560
and it probably does make for a good

2267
01:21:18,149 --> 01:21:16,080
reset

2268
01:21:20,310 --> 01:21:18,159
i definitely had an easier time than i

2269
01:21:22,550 --> 01:21:20,320
expected if you were considering such a

2270
01:21:24,470 --> 01:21:22,560
thing i was barely hungry

2271
01:21:26,870 --> 01:21:24,480
the harder part was just being bored

2272
01:21:29,110 --> 01:21:26,880
without eating for two days

2273
01:21:30,870 --> 01:21:29,120
but i think going without everything for

2274
01:21:33,430 --> 01:21:30,880
that little while will make it much

2275
01:21:36,149 --> 01:21:33,440
easier to appreciate small meals and

2276
01:21:37,750 --> 01:21:36,159
exercise more portion control

2277
01:21:40,709 --> 01:21:37,760
but we'll see

2278
01:21:43,990 --> 01:21:40,719
so i did about 60 hours is how far i

2279
01:21:45,110 --> 01:21:44,000
made it a bit shy of the full 72 but i

2280
01:21:46,709 --> 01:21:45,120
tried

2281
01:21:48,950 --> 01:21:46,719
discipline has never really been my

2282
01:21:51,430 --> 01:21:48,960
strong suit and had i woke up today

2283
01:21:52,870 --> 01:21:51,440
feeling energized and breathing all

2284
01:21:55,350 --> 01:21:52,880
right i would have probably cruised

2285
01:21:57,510 --> 01:21:55,360
right on through today as well

2286
01:21:59,669 --> 01:21:57,520
but something really really triggered

2287
01:22:02,149 --> 01:21:59,679
those allergies maybe i smoked some weed

2288
01:22:04,629 --> 01:22:02,159
with pesticides on it yesterday

2289
01:22:07,110 --> 01:22:04,639
another thing i gotta be better about

2290
01:22:09,030 --> 01:22:07,120
but dr care has seen some amazing

2291
01:22:11,590 --> 01:22:09,040
results converting families from the

2292
01:22:14,629 --> 01:22:11,600
typical american diet to an all organic

2293
01:22:16,470 --> 01:22:14,639
and grass-fed one really impressive

2294
01:22:18,550 --> 01:22:16,480
and other things we talked about today

2295
01:22:20,070 --> 01:22:18,560
in the plush show for plus members would

2296
01:22:23,030 --> 01:22:20,080
be

2297
01:22:25,270 --> 01:22:23,040
issues with analysis paralysis and the

2298
01:22:27,510 --> 01:22:25,280
right ways to think about food

2299
01:22:29,110 --> 01:22:27,520
the four sixes ranch school lunch

2300
01:22:31,350 --> 01:22:29,120
success story

2301
01:22:33,830 --> 01:22:31,360
the political takeover of school lunches

2302
01:22:36,390 --> 01:22:33,840
and the attack on kids grooming and

2303
01:22:39,189 --> 01:22:36,400
social engineering through hollywood and

2304
01:22:41,350 --> 01:22:39,199
quote the science the reasons why

2305
01:22:43,590 --> 01:22:41,360
they're nutritionally starving us the

2306
01:22:45,590 --> 01:22:43,600
truth about food delivery apps the way

2307
01:22:47,110 --> 01:22:45,600
the conventional system enslaves the

2308
01:22:49,270 --> 01:22:47,120
modern farmer

2309
01:22:51,110 --> 01:22:49,280
we also talked about problems with the

2310
01:22:53,830 --> 01:22:51,120
farm equipment manufacturing

2311
01:22:55,430 --> 01:22:53,840
corporations and how to revitalize soil

2312
01:22:57,350 --> 01:22:55,440
and keep it healthy

2313
01:22:59,350 --> 01:22:57,360
become a plus member if you like the way

2314
01:23:00,470 --> 01:22:59,360
i do a show and you want to hear it in

2315
01:23:02,629 --> 01:23:00,480
full

2316
01:23:05,110 --> 01:23:02,639
we also talked about the value for value

2317
01:23:07,030 --> 01:23:05,120
model and this event that they're doing

2318
01:23:08,550 --> 01:23:07,040
actually this weekend so i'm clearly not

2319
01:23:11,350 --> 01:23:08,560
going to be going there but it is in

2320
01:23:12,790 --> 01:23:11,360
georgia texas slim and adam curry will

2321
01:23:16,070 --> 01:23:12,800
be there

2322
01:23:17,910 --> 01:23:16,080
it's at wild oak pastures and it's all

2323
01:23:19,990 --> 01:23:17,920
weekend and you can get your tickets at

2324
01:23:22,149 --> 01:23:20,000
beefinitiative.com

2325
01:23:25,030 --> 01:23:22,159
but i have great respect for the value

2326
01:23:27,430 --> 01:23:25,040
for value model in contrast to the

2327
01:23:29,590 --> 01:23:27,440
sponsorship advertising model that has

2328
01:23:31,910 --> 01:23:29,600
taken over podcasting

2329
01:23:33,350 --> 01:23:31,920
but neither of those models advertising

2330
01:23:35,750 --> 01:23:33,360
it's pretty clear why it doesn't work

2331
01:23:38,070 --> 01:23:35,760
around here but value for value really

2332
01:23:39,910 --> 01:23:38,080
doesn't work for the way i have the show

2333
01:23:42,229 --> 01:23:39,920
structured either

2334
01:23:44,390 --> 01:23:42,239
because i did try it first

2335
01:23:46,629 --> 01:23:44,400
and big donations came with guest

2336
01:23:49,990 --> 01:23:46,639
recommendations attached and it started

2337
01:23:51,830 --> 01:23:50,000
to feel dirty i'm relying on a few

2338
01:23:54,870 --> 01:23:51,840
high dollar

2339
01:23:57,030 --> 01:23:54,880
contributors and when i don't interview

2340
01:24:00,229 --> 01:23:57,040
the list of guests they give me then the

2341
01:24:01,990 --> 01:24:00,239
donations go away and now i'm stuck

2342
01:24:04,149 --> 01:24:02,000
it was feeling a bit dirty and it was

2343
01:24:05,990 --> 01:24:04,159
feeling like i wasn't as independent as

2344
01:24:07,830 --> 01:24:06,000
i sought out to be

2345
01:24:10,310 --> 01:24:07,840
it kind of felt like people were buying

2346
01:24:12,390 --> 01:24:10,320
guest spots and we don't want that

2347
01:24:14,390 --> 01:24:12,400
but a show like no agenda doesn't have

2348
01:24:17,750 --> 01:24:14,400
to worry about such a thing because of

2349
01:24:19,430 --> 01:24:17,760
their format either way a tip of my hat

2350
01:24:20,709 --> 01:24:19,440
to what they do

2351
01:24:22,550 --> 01:24:20,719
we have the eight bucks a month

2352
01:24:23,669 --> 01:24:22,560
subscription model and it does me just

2353
01:24:25,750 --> 01:24:23,679
fine

2354
01:24:28,550 --> 01:24:25,760
my attitude is really any way you figure

2355
01:24:31,430 --> 01:24:28,560
out how to do it ad and sponsorship free

2356
01:24:33,750 --> 01:24:31,440
i think is a win but of course in higher

2357
01:24:36,229 --> 01:24:33,760
side news we got that event with the

2358
01:24:39,430 --> 01:24:36,239
gramerica guys at mount shasta in

2359
01:24:41,910 --> 01:24:39,440
february go to contact thecabin.com for

2360
01:24:43,430 --> 01:24:41,920
more details this event is called magic

2361
01:24:45,830 --> 01:24:43,440
on the mountain

2362
01:24:48,229 --> 01:24:45,840
but if you want to hang out with me for

2363
01:24:49,430 --> 01:24:48,239
four days and do some hiking and smoking

2364
01:24:51,990 --> 01:24:49,440
and all that

2365
01:24:54,709 --> 01:24:52,000
this is the place to be plus we're gonna

2366
01:24:56,629 --> 01:24:54,719
drink that sweet sweet shasta water

2367
01:24:59,030 --> 01:24:56,639
and on the meetups calendar we did see

2368
01:25:01,110 --> 01:24:59,040
one more event go up on top of the two i

2369
01:25:02,790 --> 01:25:01,120
mentioned last time

2370
01:25:05,750 --> 01:25:02,800
so for the rest of september we have

2371
01:25:08,390 --> 01:25:05,760
this weekend september 17th the flathead

2372
01:25:09,750 --> 01:25:08,400
lake meetup in lakeside

2373
01:25:11,910 --> 01:25:09,760
montana

2374
01:25:13,669 --> 01:25:11,920
there will be a higher side sign written

2375
01:25:16,070 --> 01:25:13,679
out on a poster under one of the

2376
01:25:18,550 --> 01:25:16,080
pavilions and you can all hang out there

2377
01:25:20,070 --> 01:25:18,560
and swim if it's hot or just enjoy the

2378
01:25:22,070 --> 01:25:20,080
views

2379
01:25:24,229 --> 01:25:22,080
then on september 24th we have the

2380
01:25:26,550 --> 01:25:24,239
philadelphia clark park meetup in

2381
01:25:28,950 --> 01:25:26,560
philadelphia pennsylvania

2382
01:25:30,709 --> 01:25:28,960
another poster will be present and there

2383
01:25:33,030 --> 01:25:30,719
are a lot of good local food and bars

2384
01:25:34,310 --> 01:25:33,040
right around there so you can meet up at

2385
01:25:44,709 --> 01:25:34,320
the

2386
01:25:48,550 --> 01:25:44,719
selita moonlight pizza meetup and salida

2387
01:25:50,629 --> 01:25:48,560
colorado at moonlight pizza and brew pub

2388
01:25:53,030 --> 01:25:50,639
so if you're near any of those areas hop

2389
01:25:55,350 --> 01:25:53,040
on the calendar and rsvp let them know

2390
01:25:56,709 --> 01:25:55,360
they won't be there alone and meet some

2391
01:25:58,790 --> 01:25:56,719
new friends and then if you're not in

2392
01:26:00,229 --> 01:25:58,800
any of those areas just make an event of

2393
01:26:02,149 --> 01:26:00,239
your own

2394
01:26:04,470 --> 01:26:02,159
but i am happy with this one you know

2395
01:26:06,550 --> 01:26:04,480
treat yourself to something from the

2396
01:26:08,470 --> 01:26:06,560
beef initiative website

2397
01:26:10,149 --> 01:26:08,480
give your parents some good steaks or

2398
01:26:11,830 --> 01:26:10,159
something how many of us have parents

2399
01:26:13,910 --> 01:26:11,840
that don't really eat that well they're

2400
01:26:16,070 --> 01:26:13,920
still doing the marie calendars they're

2401
01:26:17,750 --> 01:26:16,080
doing the hamburger helper

2402
01:26:19,990 --> 01:26:17,760
they were sold a bag of goods through

2403
01:26:22,629 --> 01:26:20,000
the 90s with all this food and

2404
01:26:25,030 --> 01:26:22,639
we gotta set the record straight and

2405
01:26:26,950 --> 01:26:25,040
send them some good quality stuff

2406
01:26:29,189 --> 01:26:26,960
i recently bought a t-shirt just to

2407
01:26:31,189 --> 01:26:29,199
support the venture not that i need any

2408
01:26:34,310 --> 01:26:31,199
more t-shirts with all the higher side

2409
01:26:36,629 --> 01:26:34,320
clothing stuff that i have but

2410
01:26:38,790 --> 01:26:36,639
i wanted to do something to represent

2411
01:26:39,830 --> 01:26:38,800
and i get my meat already from sunrise

2412
01:26:41,830 --> 01:26:39,840
ranch

2413
01:26:43,510 --> 01:26:41,840
but it's all good i wanted to make sure

2414
01:26:45,669 --> 01:26:43,520
we highlighted an option that was

2415
01:26:47,430 --> 01:26:45,679
completely nationwide

2416
01:26:49,270 --> 01:26:47,440
and that we could get a

2417
01:26:50,470 --> 01:26:49,280
boots on the ground report to use a no

2418
01:26:52,229 --> 01:26:50,480
agenda phrase

2419
01:26:54,229 --> 01:26:52,239
as to what's really happening in the

2420
01:26:55,350 --> 01:26:54,239
food sector and how we're going to make

2421
01:26:57,030 --> 01:26:55,360
it better

2422
01:26:59,270 --> 01:26:57,040
so i hope you dug it but i'm getting out

2423
01:27:01,590 --> 01:26:59,280
of here your move nutritional starvers

2424
01:27:05,070 --> 01:27:01,600
factory food facilitators and insect

2425
01:27:05,080 --> 01:27:13,030
[Music]

2426
01:27:19,189 --> 01:27:16,470
stuff that makes you fat

2427
01:27:21,590 --> 01:27:19,199
yeah it's a weak and sickly people

2428
01:27:23,990 --> 01:27:21,600
making industry

2429
01:27:54,870 --> 01:27:24,000
don't tell me

2430
01:28:01,990 --> 01:27:58,830
got an addiction to the digital

2431
01:28:04,470 --> 01:28:02,000
technology and every now and then i try

2432
01:28:07,189 --> 01:28:04,480
to quit and leave it be

2433
01:28:11,880 --> 01:28:07,199
but it's too hard to turn it off it's

2434
01:28:11,890 --> 01:28:27,030
[Music]

2435
01:28:32,130 --> 01:28:29,990
i don't have to face it

2436
01:28:50,390 --> 01:28:32,140
that's right

2437
01:28:54,190 --> 01:28:50,400
[Music]

2438
01:29:08,390 --> 01:28:54,200
don't tell me

2439
01:29:10,990 --> 01:29:08,400
[Music]

2440
01:29:23,189 --> 01:29:11,000
that's right

2441
01:29:26,790 --> 01:29:23,199
[Music]

2442
01:29:30,020 --> 01:29:26,800
ignore but i'm just out of luck

2443
01:29:43,430 --> 01:29:30,030
but i don't have to tell you that

2444
01:29:46,229 --> 01:29:43,440
[Music]

2445
01:29:48,149 --> 01:29:46,239
and that is another show complete

2446
01:29:50,390 --> 01:29:48,159
remember as much as you enjoyed this

2447
01:29:52,149 --> 01:29:50,400
which is just the free first hour i hope

2448
01:29:54,950 --> 01:29:52,159
you'll become a plus member to hear the

2449
01:29:56,870 --> 01:29:54,960
full 2 hour interviews you also can

2450
01:29:59,510 --> 01:29:56,880
engage with other plus members in the

2451
01:30:01,030 --> 01:29:59,520
comments and the forums and you'll find

2452
01:30:02,870 --> 01:30:01,040
your answer to one of the most common

2453
01:30:04,629 --> 01:30:02,880
questions i get which is where can i

2454
01:30:06,470 --> 01:30:04,639
find those cover songs that you use at

2455
01:30:08,709 --> 01:30:06,480
the end of the show well they are free

2456
01:30:10,790 --> 01:30:08,719
downloads for plus members too

2457
01:30:12,709 --> 01:30:10,800
and without plus members i can't hire

2458
01:30:15,669 --> 01:30:12,719
the occasional musician to bring these

2459
01:30:17,510 --> 01:30:15,679
odd cover song ideas to fruition plus

2460
01:30:19,510 --> 01:30:17,520
members are how i'm able to do what i do

2461
01:30:20,950 --> 01:30:19,520
without ads and without the big machine

2462
01:30:23,110 --> 01:30:20,960
being on my back

2463
01:30:25,030 --> 01:30:23,120
we can fit so much more into a two-hour

2464
01:30:27,030 --> 01:30:25,040
interview and i do my best to make it

2465
01:30:29,270 --> 01:30:27,040
worth your time and money

2466
01:30:31,510 --> 01:30:29,280
the conversation only gets deeper

2467
01:30:33,669 --> 01:30:31,520
weirder and more controversial in that

2468
01:30:34,950 --> 01:30:33,679
private hour how could it not the way

2469
01:30:36,629 --> 01:30:34,960
things are going

2470
01:30:38,310 --> 01:30:36,639
but the best way to sign up is at the

2471
01:30:40,629 --> 01:30:38,320
highersidechats.com

2472
01:30:43,350 --> 01:30:40,639
where new first-time subscribers always

2473
01:30:45,990 --> 01:30:43,360
get a free 7-day trial because i'm just

2474
01:30:48,070 --> 01:30:46,000
that confident there's no paypal on the

2475
01:30:50,070 --> 01:30:48,080
website but if you need to use paypal

2476
01:30:51,830 --> 01:30:50,080
then sign up through patreon and you get

2477
01:30:53,910 --> 01:30:51,840
all the same episodes

2478
01:30:55,590 --> 01:30:53,920
our website is a credit or debit system

2479
01:30:58,550 --> 01:30:55,600
but you can also scope out the other

2480
01:31:01,110 --> 01:30:58,560
options like a few various cryptos cash

2481
01:31:02,950 --> 01:31:01,120
or check mail to the po box and i'll

2482
01:31:04,790 --> 01:31:02,960
even barter with most people if you have

2483
01:31:07,430 --> 01:31:04,800
your own business and produce something

2484
01:31:09,430 --> 01:31:07,440
nice that my wife or kid or taste buds

2485
01:31:11,430 --> 01:31:09,440
might like but the architects of

2486
01:31:13,110 --> 01:31:11,440
consensus reality have made it clear

2487
01:31:15,510 --> 01:31:13,120
that these themes and topics aren't

2488
01:31:17,350 --> 01:31:15,520
really welcome on the main stage and so

2489
01:31:19,430 --> 01:31:17,360
this is how we secure a little

2490
01:31:21,669 --> 01:31:19,440
counterculture corner for ourselves and

2491
01:31:23,510 --> 01:31:21,679
i hope you'll join plus because that is

2492
01:31:26,070 --> 01:31:23,520
the only way it works

2493
01:31:28,470 --> 01:31:26,080
besides you can cancel any time right on

2494
01:31:30,550 --> 01:31:28,480
your profile page the most common

2495
01:31:33,030 --> 01:31:30,560
concern i hear is people just being

2496
01:31:35,430 --> 01:31:33,040
unsure if thc plus will work with their

2497
01:31:38,229 --> 01:31:35,440
podcast app and the answer is probably

2498
01:31:40,310 --> 01:31:38,239
yes but if not we have several high

2499
01:31:42,390 --> 01:31:40,320
level app recommendations for whatever

2500
01:31:43,750 --> 01:31:42,400
phone you use and the website is made

2501
01:31:45,430 --> 01:31:43,760
for mobile too

2502
01:31:47,110 --> 01:31:45,440
we're trained to tip a waitress for

2503
01:31:48,950 --> 01:31:47,120
bringing us a sandwich but that tip

2504
01:31:51,510 --> 01:31:48,960
doesn't give you access to a second

2505
01:31:53,110 --> 01:31:51,520
sandwich really i'm not asking for any

2506
01:31:55,030 --> 01:31:53,120
more than that and i think i offer a

2507
01:31:57,350 --> 01:31:55,040
better service come get your second

2508
01:31:59,350 --> 01:31:57,360
serving of tasty conspiracy goodness in

2509
01:32:01,990 --> 01:31:59,360
exchange for that small token of your

2510
01:32:03,910 --> 01:32:02,000
appreciation beyond that let it also be

2511
01:32:06,310 --> 01:32:03,920
known that we have grown and survived as

2512
01:32:08,310 --> 01:32:06,320
long as we have by word of mouth

2513
01:32:10,390 --> 01:32:08,320
i don't care so much about social media

2514
01:32:13,590 --> 01:32:10,400
likes or follows but tell the right

2515
01:32:15,270 --> 01:32:13,600
people about thc and not just listeners

2516
01:32:17,350 --> 01:32:15,280
but the high level figures who are

2517
01:32:19,590 --> 01:32:17,360
better suited to sit down with me than

2518
01:32:21,510 --> 01:32:19,600
most other hosts and if you can help me

2519
01:32:23,510 --> 01:32:21,520
with any of these things i can work to

2520
01:32:25,270 --> 01:32:23,520
bring you better shows which is just a

2521
01:32:27,110 --> 01:32:25,280
win-win for both of us

2522
01:32:29,590 --> 01:32:27,120
informative entertaining and

2523
01:32:31,270 --> 01:32:29,600
action-packed it also never hurts to

2524
01:32:33,270 --> 01:32:31,280
thank a guest you liked if you have the

2525
01:32:34,709 --> 01:32:33,280
time either we want them to know people

2526
01:32:36,950 --> 01:32:34,719
are listening so they're willing to come

2527
01:32:39,189 --> 01:32:36,960
back down the road too thank you for